You have about five seconds to tell someone what you do before they check out. If your pitch is vague or technical, you lose them. Make it sharp and consistent across your team and website so every touchpoint says the same thing.
I mean, it's crazy how bad it is usually. And you have to understand that most people, they only give you a couple seconds to understand your product, understand your pitch, understand your website. They just browse through it and like 5 seconds later, if they don't really understand it, if they do not see that that thing is the solution, you know, for their problem, they're out. That's basically it. You know, if you do a pitch, if you are— You know, at the birthday of your uncle and, you know, he asks you, what do you do? And if your pitch is vague and you're telling, oh, I have this, you know, firm and blah, blah, blah, IT people, technical investment, like 10 seconds later, his focus drifts away. Yeah. He has no clue what you're talking about. So it's really important to have like a razor-sharp pitch and to have a consistent story because if you tell this pitch, but your colleague or co-founder or first employees tell something different, Or that you tell like a different pitch than what is on your website, it's not gonna work.
Get a mentor as soon as possible — and make sure it’s a mentor in your space.
Keith Gillispie: Why Most New Investors Fail & How to Avoid the Common Traps #250 | SaaS District
