Akeel JabberInvestment Director, Horizen Capital · Investor, Entrepreneur and Petroleum Engineer

Talk to Your Audience: Hush's Success Story

23 Jun 2026 · 1 min

Watch on YouTube

1:03

In this concise talk, the speaker emphasizes the transformative power of directly engaging with your audience. He illustrates the point with the U.S. brand Hush, which sells weighted blankets and was on the brink of bankruptcy. Hush’s team made 5,000‑6,000 phone calls to existing customers, asking about product issues, desired improvements, and new product ideas. By analyzing this feedback they identified what their audience loved, launched a new weighted‑blanket product using the remaining capital, and saw sales skyrocket. The speaker extrapolates this approach to SaaS and community‑focused creators, urging them to regularly ask their trusted users what they need, iterate based on those insights, and thereby drive growth and loyalty.

Chapters

Sounds weird, but talking with your audience is one of my core tips that I can give because that is changing everything. Little story for that. I'm not sure if you guys are familiar with the brand Hush. Yeah, was a brand in the US. They sell these weighted blankets, right? You know, these really heavy blankets and they run nearly to bankrupt. So what they did is calling their customers really like 5,000, 6,000 calls, right? Asking them what is the issue on their product and what they could better. could do better and what kind of products they would like, love to see. So they did that, figure out what is working. Yeah, figured out what their audience loves, launch with their last money a new product. Yeah. And this is skyrocketing in sales because they do exactly what their audience is doing. So listen to your audience, ask your community. Yeah, just offer it to people who are already trusting you and investing into your tool. Yeah, their money to make maybe something easier in their life. Yeah. Just Talk with them, ask them what could we do, what your SaaS solution could do better, and you will always win.