Akeel Jabbar argues the best growth hack for B2B SaaS isn't a specific channel but "growth through focus." Bill Gates and Warren Buffett both credit intense focus as their secret. Pick one channel showing early traction, become world-class at it, and let compounding do the work.
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What is the best marketing channel that I should be focusing all my energy on to help me get real results and grow my business? If you're an entrepreneur or business owner, you may have asked yourself that same question every single day because you're just not getting the right results. My name is Akeel Jabbar and welcome back to another episode of SaaS District where I'll talk about today what is the one unconventional growth hack that'll set you up and get you real results for your business and you need to know. Stick around and I'll show you guys the secret of what that is. So 2 legendary investors and entrepreneurs, Bill Gates and Warren Buffett, they were placed in separate areas and they were asked the same question: What is the secret to your success? And what they both said at the same time was focus, intense focus. And what they have is not just creating a to-do list. What they do is they actually create a not-to-do list. Okay, this is the stuff I don't want to do. All right, and I'm going to focus on these one or two things. Now, I remember when I first started off as an entrepreneur and investor, I looked at every single opportunity that came my way. Okay, I got super excited. Somebody came to me and said, hey, I've got this new app. Hey, I've got this new project. I've got this new business I'm starting. I'd get super excited and jump in and say, let's do it and let's work on it and start making money. All that mattered to me was the opportunity of just making money. So I started off in real estate. This was about 10 years ago. Then I then moved into owning a recruitment agency. Then I bought a physical business, all of these which I still own today. Then I purchased online websites and then from there moved to SaaS companies, which is what I focus on right now. Now, after almost 10 years, okay, it took me 10 years to learn this. I realized there's literally a million ways to make money. Okay, I could be selling cell phones, I could be selling through e-commerce, I could be selling shirts, I could be selling services. There's literally a million, million ways to make money. And what I realized is the best thing to do is to focus on one thing. And that's all we do right now is SaaS companies. If you talk to me and say I've got this opportunity, unless it's a SaaS company, I'm not interested. So the question you might be asking is, all right, what does this have to do with digital marketing? What is the best marketing hack for my business? Is it social media? Should I start my own podcast? Should I start my own YouTube channel just like this? Is it SEO? Is it pay-per-click? So the answer is none. Okay, so that's the answer to this video. It's none of those. An unconventional growth hack I'm going to tell you is growth through focus. Okay, that's exactly what I mean. And what I mean with that is become world-class at one thing. Okay, it doesn't matter if you're gonna be a speaker, it doesn't matter if it's a YouTube channel, doesn't matter if it's a podcast, doesn't matter if it's SEO. Get amazing and get better and better at it every single day until you become the best at it. Okay, when you walk into that, you know it's gonna be terrible. If you look at my first podcast, if you look at my first YouTube channel, put please don't check it out, it's terrible. But if you look at my 50th episode, you look at my 100th episode that I'm gonna record, I hope that it's 10 times better and it gets better and better every single time. And what will happen is when you focus on one thing, you're gonna allow the most underrated effect to take over. It's just gonna naturally happen and you won't even know if you're consistent. And that's compound interest. The power of compounding is unbelievable. I think Warren Buffett calls it as one of the wonders of the world, and that applies here. It's the same thing that applies for digital marketing. All right guys, so the point of this video I want to make is focus on one channel, okay? Maybe when you're first starting out, you're going to try 2 or 3, but as soon as you find a little bit of traction on one, double down on that one channel and go all in until you become the best at it across your industry that your competition can't even keep up. All right guys, hope you guys enjoyed this channel. I want to hear from you. What channel are you guys focusing on right now? What's working for you? What are you doubling down on for this year? And what do you want to become world-class at? Thanks again for watching. Hope to see you guys on the next video.
