A business is a system of inputs and outputs. By tracking where people come from, where they go, and how money moves, you can see exactly which parts work and which ones are slowing everything down.
And so I've seen the entire thing, the entire marketing funnel, been on the marketing side, on the sales side. And I believe business is a process, is essentially a process. And there are inputs and there are outputs. So that's how I see a business. And for me, the way I've been helping companies is to look at the numbers and understand how these numbers are coming to be. So where people come from, where do people go, what are they doing? These all result in numbers, right? Mm-hmm. And looking at these numbers, you can understand how the process behind the numbers is moving. And this is again, the concept of bottlenecks. There are constraints in this process and these people have to move, money has to move in a certain way. And by looking at how people are moving, how money is flowing, you can understand what is working and what is not.
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Keith Gillispie: Why Most New Investors Fail & How to Avoid the Common Traps #250 | SaaS District
