Early-stage founders should validate their product through user research before scaling. Focus on a specific niche or region, hire top talent for building, and keep marketing spend low until you've proven the market wants what you're making.
you actually don't need much marketing. You can become like fully product-led. But if you don't have it, then you're going to burn so much money on marketing and sales, you will never earn that back. So our advice is always just make sure that everything that you do is validated. So do proper user research, you know, do your market research. Don't think that you're alone. I still talk to a lot of founders who think, you know, they, they come up with something new. And if we do just do like a short research, you see that they're not alone. So then, I mean, that doesn't mean that they cannot start this, but then make sure, you know, that you find your niche or that your story will be better or that you pick like a specific region where you will be successful. Yeah. So, and I think, you know, all those teams can only become extremely successful if they just start with the best possible people. So don't be cheap on that in the beginning. You can be cheap on your marketing, but make sure that you just have the best people on board who really know how to build a good product.
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Keith Gillispie: Why Most New Investors Fail & How to Avoid the Common Traps #250 | SaaS District
