9. September 3, 2026 - TJ Hernandez 1-1 call with Alexander Ma
In this one‑on‑one coaching session, Alexander “Alex” Ma guides videographer TJ Hernandez through setting up his Filmmaker Flow system, refining his service packages, and optimizing his sales and advertising processes. Alex walks TJ through the e‑signature block, calendar booking rules, and CRM tagging in Filmmaker Flow, then helps him edit a heavily revised contract. They discuss a pricing overhaul—removing the full‑feature‑film from the base offering and selling it as an add‑on—and introduce a “trade” framework for handling client requests that fall outside the standard offer. Payment alternatives are explored, with PayPal Credit recommended over a flagged Zelle account, and business credit cards (Amex Gold/Platinum) suggested for ad spend and travel. The call covers equipment strategy (using a 50‑75‑100 mm anamorphic lens kit for solo wedding shoots), calendar booking windows (short 3‑day windows to reduce no‑shows), and ad performance tactics, including an ad‑retest checklist that swaps copy while keeping proven creative and uses fresh DM keywords for tracking. Alex also advises on Instagram branding, domain setup, and retargeting via CRM tags. Risks and gaps identified include missing LLC EIN/W‑9, no PayPal Credit account, no custom domain, and an unset Meta Ads Manager. Throughout, Alex provides concrete step‑by‑step instructions, frameworks, and actionable next steps for TJ to implement.
Topics
Filmmaker Flow System Setup & Contract Automation
Step‑by‑step configuration of e‑signature blocks, calendar availability, booking windows, and universal contract sections within the Filmmaker Flow platform.
Trade Framework for One‑Off Client Exceptions
A structured method to turn atypical client requests (free revisions, discounts) into conditional trades tied to booking deadlines or full payment.
Pricing Restructure: Removing Full Feature Film from Base Package
Rationale and implementation plan for shifting the full‑feature‑film from the standard offering to a paid add‑on, reducing editing workload and clarifying value.
Payment Alternatives & Business Credit Card Recommendations
Evaluation of payment processors (PayPal Credit, Klarna, Affirm) as alternatives to a flagged Zelle account, plus suggested Amex Gold/Platinum cards for ad spend and travel insurance.
Equipment Strategy: Solo Wedding Shooting with Anamorphic Lens Kit
Guidance on using a 50‑75‑100 mm anamorphic lens kit for full wedding coverage, backup zoom lens recommendations, and a plugin to emulate anamorphic look on zoom footage.
Calendar Booking Window Optimization
Advice to set a short (3‑day) booking window, count only available days, and avoid distant bookings that increase no‑show risk.
Ad Retest Checklist & Creative Refresh Process
A checklist for reviving slowing ads: keep proven image, swap copy to plain availability language, use new DM keywords, and run a low‑budget parallel test.
CRM Tagging & Retargeting Workflow in Filmmaker Flow
System for tagging leads by source and status, exporting lists, and running retargeting campaigns based on those tags.