470,000 followers in 12 months 😱⁠

Name: 470,000 followers in 12 months 😱
Uploaded: 2023-03-24T19:05:41+00:00
Duration: 1 min
Channel: Alex Cattoni
Description: In this short video, Alex Cattoni explains that while brand‑service businesses typically rely on visual content, the real game‑changer is TikTok. She…

24 Mar 2023 · 1 min

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In this short video, Alex Cattoni explains that while brand‑service businesses typically rely on visual content, the real game‑changer is TikTok. She points out that Facebook, Instagram, and YouTube—platforms that have dominated for years—have completely overhauled their algorithms, layouts, and business models to emulate TikTok’s short‑form, visual‑first approach. She challenges business owners to ask why they never completely pivoted their own models when a competitor entered the market, and argues that the universal shift toward TikTok‑style content signals a major strategic imperative for any brand.

Chapters

Brand service based business for your product based business. There's this one big fact I tell everybody and I always use visuals. I love using visuals. So you've got Facebook, you've got Instagram and you've got YouTube, right? These three platforms have been building their business for years. I mean, killing it, doing very well for years. And then you got TikTok, who comes on the block, right? Well, if you look at what's happening with Facebook, YouTube and Instagram, they have all completely changed their entire platforms, their entire business models to look like TikTok. And I tell business owners to ask yourself this question. When is the last time you ever saw a competitor come to the marketplace and you completely changed your entire business model to match that competitor? Never. But the fact that all of them have changed to match TikTok should say to you, something is happening on TikTok.