9 A.I. Tools For Digital Marketers & Online Creatives

Alex Cattoni walks through nine AI tools for marketers and creators. Seth Godin says AI has already replaced mediocre copywriting, so generic approaches won't cut it anymore. She shows which tools actually work and how to use them without losing what makes your voice yours.
Goodbye, copywriters.
You've just been replaced by this guy. Well, it looks like this will be my last YouTube video. It looks like it's time to retire your laptops and go back to your soul numbing nine to five. It looks like we are all doomed because robots have replaced us. I mean, this guy on TikTok says so, so it must be true, right? No. Want to know the truth? Keep watch. Hey, posse, what's up? It's Alex, and if you're new to the crew, welcome. Right here on my channel, you'll find hundreds of tutorials on all things digital marketing, copywriting, branding, entrepreneurship, and more. So if that sounds like your thing, you know what to do. Go ahead and hit that subscribe button below. And don't forget to ring that bell to be notified when my next video goes live. All right, all right. Now let's have some real talk. AI what is the deal? And what does it mean for copywriters, digital marketers, and content creators out there? Are we all doomed? All right, Posse, here is the truth. Yes, AI Technology is out there and it is getting better and better. And as the great Seth Godin and I once chatted about, it is already replacing mediocre content creation and copywriting. Take a look.
AI has already replaced mediocre copywriting. There's new service online that can write copy better than half the copywriters that I know. Because you just put it in there. It churns out for sure. So if your motto is, you can pick anyone and I'm anyone, you're in really big trouble.
And that is the truth. But I have said it before and I will say it a million times. AI is a tool. It is not a total takeover, is it? Replacing some writing? Yes. But great copywriters do so much more than just writing words on a page. Great copywriters are more than just great copywriters. We are also marketers and storytellers and strategists. We take the time to deeply understand the market and our customers. We plan complex launches and mastermind the perfect positioning. We are artists of our craft who aren't afraid to put in the extra time, work and effort that it takes to transform a piece of good writing into great writing. So, yeah, AI can certainly spit out copy. That's just as good as an average copywriter can do. But I hope you're not here to be average. All of the best and the most highly paid copywriters that I know know how to tell relatable stories, create emotional resonance, and build relationships. A way that no AI tool ever could. The technology is just not there yet. And in my opinion, it won't be there for a very, very long time. So instead of being afraid of it or using it as an excuse to never get started, you should be focused on honing your skills and getting even better at what you do. So no, this definitely will not be my last YouTube video. Could you imagine? And I definitely don't think you should retire your laptop or give up your creative dreams. Rather, start working with AI instead of fighting against it. Use it as a tool to do what you do more quickly and efficiently. Whether that's helping you streamline your processes, sparking new ideas, or cutting your work time in half, there are some amazing tools out there that I personally couldn't live without. So in this video I'm sharing with you nine awesome AI tools that you can use in your business to help you work smarter, not harder. The first is descript. Descript is an audio and video editing tool that can help you streamline the editing process and makes creating video content smart, so, so easy. Its key features include a fully powered podcast editor that has remote recording capabilities, along with collaboration and audiograms, screen and webcam recording that's easy to edit and share, incredibly accurate automatic transcription, and of course, video editing that makes it super simple to add titles, animation, music, and more. Number two on my list is ManyChat. So here is an AI tool that we love here at the Posse. So if you follow us over on Instagram Copyposse, then you've probably, probably met Benny the Posse bot. So Benny sends out quick dms and responses to those looking for links and resources. And to do this we use an amazing AI tool called ManyChat. So it actually uses keywords to help you automate conversations. It is very simple to set up and makes lead generation a breeze. So as an example, anyone who DMS me at the Copy Posse the word hot will automatically receive a free copy of my Hot Offer checklist. Or if you DM me the word cheat sheet, you can you will get my free social media captions and CTA guide. Or if you DM me the word power, you'll get a copy of my Power words guide with 250 power words that you can use to spruce up your copy. So using this tool we're able to engage with the Posse and send out crazy valuable information instantly. How cool is that? All right, next up on my list, number three wix adi. So I've never actually used this before, but I think it is so Cool. If you're looking to create your own personal or business website now, depending on your design or skill level, you can create a website from scratch scratch work with templates. Or if you're completely design illiterate like me and you don't want to hire a designer, you can actually use wix's newest addition which is WIX Artificial Design Intelligence adi. So with WIX adi, all you need to do is enter some basic information on what you want your website to include along with some design preferences and boom. You've got a custom made, professional looking website that is specific to you and can save you so much time, energy, money and of course stress. So definitely check that one out. And moving on to number four, Evolve AI. So this tool can cut the time it takes you to figure out a winning angle by months. So typically right, if you're testing different angles in your copy, you would want to split test two different angles or hooks using a B testing and then you have to wait weeks or sometimes even months to see which one performs better. But this tool can test all your ideas at once and then identify the top performer instantly. And it'll even combine different concepts together in new and unique ways to help you get the most from your funnel. All right, number five on my list. This is a personal favorite of mine, Grammarly. So here's another tool that I personally use religiously. Grammarly is an AI powered writing app that you can add to your extension on your laptop or computer. And it's great for writers like me who have way too many thoughts going on, type too fast and make way too many typos doing it. Hey, if you do that too, you are not alone. This tool will proofread everything you write and help you edit in real time, detecting everything from grammar errors to structure and formatting to misused or missing punctuation. And what's even more cool about Grammarly is that it even knows how to edit for specific genres. All right, Next up is BuzzSumo. So if you've been around here for a while, then you've probably heard me talk about this one before. BuzzSumo is an AI content marketing tool that helps you come up with popular topic ideas and long tail keywords. So it actually shows you a list of the most popular headlines for any given topic, ranked by the number of social shares. So this is so great if your focus is engagement and you want to know what blog topics or hooks are really going to get people to hit that share button. BuzzSumo helps you identify the most relevant topics to keep your content fresh and even identifies top hashtags, trends, and new content from other players in your niche or industry. All right, moving on to number seven, Rev AI. So, another tool that we use all the time here at the Posse Rev is a speech to text API that we love to use to transcribe all of our videos, podcasts and training into text. It's great because you can transcribe your audio in real time on a live call, for example, and it will even identify the key topics within the text for you. So another reason that I really love this tool is because you can have the option to use the AI technology or a human if you really want more accuracy or you want someone actually reviewing your work. All right, onto the next one. Wordtune. So this is an AI tool that will take what you write and give you options on different ways that you can actually say or phrase it. And like Grammarly, you can add it as an extension on your laptop or computer so that you can use it whenever you need it. Whether you're trying to write a perfectly worded email to a potential client or you're looking for a better way to phrase your social media caption, all you have to do is highlight the text you want to give a tune up and then select the option you like the most. All right, next on my list is Market Muse. This is an AI tool that will help you get ranked in Google. So Market Muse uses AI deep learning and machine learning to help you optimize content for search engines, which is really, really great for all of US novice SEO people. But not only does MarketMuse identify the best keywords to help your website rank, it also compares your content to thousands of other articles that were written on the exact same topic, which can reveal gaps or any information you might be missing from your website. Pretty cool, right? All right, Posse, that's all I got for you. Remember, AI is here to make our lives easier, but they aren't perfect and should never be relied on 100%. Always, always, always use your best judgment. And of course, make sure your personality is present in your copy. And always double check everything before you use an AI produced piece of content or copy. And no matter what, keep learning with the Posse so you can hone your marketing skills, improve your copywriting, and stand out from the crowd. I hope you found this video helpful. I will see you next week with a brand new video. Until then, I'm Alex. Ciao for now. All right, guys, if you enjoyed that video, make sure to check out the next one. From me right here and you can click right here to get a free gift. Want to know one of my favorite tools for improving the conversion rate of my copy? Stick around because in this tutorial I'm going to go and edit an email in real time so you can see exactly how I use this free tool to improve flow, readability and conversions. Keep watching.
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