🚫 A big email list does NOT necessarily mean more sales.
19 Jul 2025 · 1 min
0:31
Alex Cattoni made nearly six figures from 2,300 email subscribers in 2020. List size doesn't matter. What works is making people feel seen and safe enough to buy.
Alex Cattoni made nearly six figures from 2,300 email subscribers in 2020. List size doesn't matter. What works is making people feel seen and safe enough to buy.
Artist marketers know that a big list does not necessarily mean more sales. In fact, I did my first launch in 2020 to a list of only 2,300 people and made almost six figures. Crafting a profitable and high converting email marketing campaign really has nothing to do with how big your list is, how many emails you send, or even what your product or service is, and everything to do with knowing how to craft an authentic email experience that makes your audience feel seen, safe, and inspired to take the next step with you.
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