Alex Cattoni says random fun facts on your About page don't work. Instead, tell a story that shows your values, explain your mission, and make clear why someone should pick you over anyone else. Save the personal stuff for email and social media.
First of all, can we all stop listing random fun facts on our about pages? Yes. Okay, Hanson was my favorite childhood band. And yes, I have a slight obsession with Italian coffee and aperol spritzes. And yes, I have the cutest dog in the world. But I do not share these facts on my about page because while they might be relatable, they are not relevant to my audience or what they came to my website for. The goal of your about page should be threefold. First, it's to humanize your brand with a story. Second. Second, it is to share your values and your mission. And third, it is to tell your audience and your future customers why you are the obvious choice to work with. Now, that doesn't mean that I don't share random facts and stories. I do that all the time through my emails and in my social posts in order to build connection and relationship with my brand. But your about page needs to share who you are and why you exist in a way that is relevant to your audience right now.
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