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Alex Cattoni says the secret to networking is making friends, not chasing clients. People sense a sales-first mindset from across the room. Skip the business cards and elevator pitch. Show up as yourself, build trust, and the business follows.
Alex Cattoni says the secret to networking is making friends, not chasing clients. People sense a sales-first mindset from across the room. Skip the business cards and elevator pitch. Show up as yourself, build trust, and the business follows.
Let me tell you the biggest secret to networking. Do not go in with the expectation of making a client or making money. People can smell that from a mile away. There is nothing worse. So when you're going to events and starting to network, go in with the intention of making friends. I know it sounds simple, but trust me, people hire people who they know, like and trust. So if you can make a friend, you are that much more likely to making a client. So leave the business cards at home, stop the elevator, sales pitches. Just go in, be yourself and make some friends.
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