BRANDING 101 👉🏻 people buy from brands & businesses that share the same VALUES as they do 🤯⁠

Name: BRANDING 101 👉🏻 people buy from brands & businesses that share the same VALUES as they do 🤯
Uploaded: 2022-09-01T21:42:37+00:00
Duration: 28 s
Channel: Alex Cattoni
Description: In this short video, Alex Cattoni explains that modern consumers choose brands that reflect their own values, making product quality or low price…

1 Sept 2022 · 0 min

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In this short video, Alex Cattoni explains that modern consumers choose brands that reflect their own values, making product quality or low price insufficient for differentiation. She advises marketers to identify a cause or purpose that resonates with their target audience and to embed that cause into their copy. By showcasing integrity and empathy, brands can foster "irrational" loyalty—customers who stick with them beyond rational considerations. The video concludes with a call to follow her for more business and copywriting insights.

Remember, people buy from brands and businesses who share the same values as them. So here's how you use that in your copywriting. Having the best product is no longer enough. Having the cheapest product is no longer the only positioning strategy. If you want to stand out, you need to find a cause and get your customers to rally behind that. Figure out what makes you different, what makes you unique, what is going to make your audience more likely to buy from you. So show up with integrity. Show up with empathy. This is how you create irrational loyalty. Follow me for more business and copywriting tips.