😬🙄 Confession: my weekly newsletter used to be a little gasp boring... UNTIL I MADE THIS CHANGE

Name: 😬🙄 Confession: my weekly newsletter used to be a little *gasp* boring... UNTIL I MADE THIS CHANGE
Uploaded: 2023-02-07T17:08:06+00:00
Duration: 46 s
Channel: Alex Cattoni
Description: In this brief YouTube monologue, copywriter Alex Cattoni admits that her weekly newsletter had become dull because she was focused on writing copy for…

7 Feb 2023 · 1 min

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0:46

In this brief YouTube monologue, copywriter Alex Cattoni admits that her weekly newsletter had become dull because she was focused on writing copy for clients and other parts of her business. To fix the issue, she overhauled the newsletter by delivering each lesson through storytelling, asserting that storytelling is the #1 skill every copywriter must master. She shares a curated list of five books—The Storytelling Animal, Wired for Story, The Story Factor, On Writing: A Memoir of the Craft, and Made to Stick—that she believes will improve anyone’s storytelling ability. She ends by inviting viewers to comment with their favorite storytelling books, encouraging community engagement.

Chapters

Confession. My weekly newsletter used to be a little bit boring. Which, as a copywriter is kind of embarrassing, right? I was so busy writing copy for other businesses and other areas of my business that I let my own email copy fizzle. But last year, I made a dramatic change to fix that, and the results have been amazing. What did I do? I started teaching all of my weekly lessons through storytelling. Yes, storytelling. In my opinion, storytelling is the number one skill that all copywriters need to master. Here are five books that will make you a better storyteller. Number one, the Storytelling Animal Number two, Wired for Story Number three, the Story Factor Number four on Writing a Memoir of the Craft and number five, Made to Stick. What's your favorite book on storytelling? Comment below and let me know.