📣 Copywriting templates are B.S. 👉🏻 Here’s why you should use formulas instead…⁠⁠

Name: 📣 Copywriting templates are B.S. 👉🏻 Here’s why you should use formulas instead…
Uploaded: 2022-09-19T16:05:16+00:00
Duration: 46 s
Channel: Alex Cattoni
Description: In this short, persuasive video, Alex Cattoni declares that copywriting templates are ineffective and advocates for using formulas instead. She frames…

19 Sept 2022 · 1 min

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In this short, persuasive video, Alex Cattoni declares that copywriting templates are ineffective and advocates for using formulas instead. She frames copywriters as marketers, storytellers, and strategic thinkers who understand psychology, influence, and positioning, enabling them to ethically persuade customers. Cattoni argues that templates are rigid, stifle creative flow and cadence, and fail to account for the unique differences among customers, brands, and markets, leading to poor conversion rates. In contrast, formulas provide structured guidance for flow and sequencing, allowing adaptable, tailored copy. She concludes with a call to follow the Copy Posse for more copywriting and marketing insights.

Chapters

Unpopular opinion. Copywriting templates are bs, and here's why you should use formulas instead. Listen. Copywriters are marketers, storytellers, strategic thinkers. We understand psychology and influence and positioning. We know how to get inside the minds of our customers and ethically persuade people to take inspired action. Copywriters are not copy and pasters. That's why the best copywriters in the world would never use templates. They use formulas. Formulas guide flow and sequencing, which is insanely important to copywriting. Templates, on the other hand, are rigid and take all the creative of flow and cadence out of the art form. No two customers are the same, no two brands are the same, and no two markets are the same. Yet you use copy and paste or fill in the blank templates to speak to your audience. And then you wonder why it's not converting. Follow Copy Posse for more copywriting and marketing tips.