Alex Cattoni explains why planning your email marketing calendar in advance prevents last-minute chaos across teams. When ads, social, and email coordinate from the start, you avoid rushed "Frankenstein" promotions full of mistakes and can actually prime your audience instead of scrambling.
Well, planning in advance actually has more than one benefit. First, it gives everyone on your team an overview of everything you have. Coming up, everyone on my team can see our promo calendar. This means that the ads team knows when our next promotion is and can start planning their ad strategy behind it. It means my social team knows what's coming up and they can start creating relevant content to really prime for that promotion. And best of all, it means that no one is ever caught off guard and we're not scrambling last minute to try to piece together some sort of Frankenstein promotion that just feels sloppy because that is when you make mistakes.
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