👉🏻 Figuring out this information gives you a clear picture of WHO you're actually speaking to.

Name: 👉🏻 Figuring out this information gives you a clear picture of WHO you're actually speaking to.
Uploaded: 2022-09-06T21:59:33+00:00
Duration: 25 s
Channel: Alex Cattoni
Description: Alex Cattoni argues that marketing should start with audience values, not demographics. She calls this a customer archetype: understanding what people…

6 Sept 2022 · 0 min

Watch on YouTube

0:25

Alex Cattoni argues that marketing should start with audience values, not demographics. She calls this a customer archetype: understanding what people actually want, like freedom. This approach beats traditional avatars and makes your copywriting sharper.

The future of marketing is thinking values first. So instead of thinking of your customer avatar, think of your customer archetype. Who are they and what do they value most? They value freedom above all else. So when you get really, really clear on who your customer is in terms of what they value, you're actually able to speak to their needs, wants, drives and desires so much better than if you focus on just their demographic. Think archetype over avatar and instantly improve your copywriting. Follow me if you want to be paid to write.