Alex Cattoni breaks down the Unique Selling Proposition: a concise statement that says what your product does, who it helps, what problem it solves, and what makes it different. She uses a five-part formula and warns against trying to be everything. Own the one thing that sets you apart.
Memorize this formula and sell more products. It's the USP or Unique Selling Proposition. A USP is what makes a product or service different from anything else out there. It's the competitive edge you hold over your competition, but it is also what distinguishes your products and services from one another. A good USP will be short and simple but extremely effective. In a single sentence you should be able to effectively communicate what your product or service does, who it helps and how. So here's how you create a USP that sticks. Product helps Audience with problem Achieve Benefit through Unique solution now this is just a loose formula. Of course you can plug and play and change it up as you need to. But just remember when you try to do everything, you're remembered for nothing. So pick the one thing that really sets your product or service apart and own the hell out of it. Follow me if you want to get paid to write.
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