How To Close High-Ticket Sales In Instagram DMs (Even With A Tiny Audience)

When it comes to making sales online, a lot of people think you must either one, have a big audience that you can blast loads of automated messages to, or to spend hours and hours and hours cold DMing strangers on the Internet in the hopes that they respond to you, let alone actually buy from you. Now I know you've probably heard that sales is simply a numbers game, but honestly, that is not entirely true and I'm going to prove it to you. I have closed thousands of dollars in high ticket sales through my Instagram DMS with no sal calls, no sales page, and no relentless cold outreach. And yes, I already know what you're thinking. But Alex, you have a large audience. Of course this strategy works for you. But I'm going to stop you right there because one of my Mastermind members just made $100,000 in a few days with the same strategy that I'm about to show you. Now, she has just over 2,000 Instagram followers, but she offers a highly targeted and high value service to her clients. So I am telling you, this works no matter how small your audience is. And it gets more and more effective over time as you continue to create trust with your audience and build your personal brand. I call it my push pull sales strategy and it is two very easy steps. First, I'll show you how I use manychat and DM Automation to get highly qualified leads to raise their hand and show interest. So that's step step one. Then I will share with you my targeted follow up strategy for converting those leads into customers. That is step two. All without coming across as spammy or sending hundreds of desperate cold messages. I'll even share with you an exact DM message that I sent that closed a $3,000 sale in just a few seconds. But first, in case you've been living under a freaking rock and you don't already know what manychat is, let me introduce you to the tool that many massively leveled up my marketing and the sponsors of today's video. Manychat is a chatbot tool that allows businesses to automate interactions and engagement with their audience in a very conversational and personalized way. And the best part is you get to decide what your chatbot says and does after a user comments on or replies to your content. Whether it's delivering a free resource, promoting a sale, or starting a one to one conversation in the DMs. You simply build your chat sequence once based on a keyword that you select and it does all the hard work for you. It is so easy to set up and you can even do it from your phone. Now I use ManyChat exclusively for generating leads and driving sales through Instagram DMs and comments, but you can absolutely use ManyChat for Facebook Messenger, SMS and even email marketing too. It has been a game changer in my business and I dropped the link in the description box below for you to check out along with a special code to get started for free which will definitely, definitely help you out with step one of my Push Pull sales strategy automation. So as I mentioned, the first thing you want to do is get highly qualified leads to raise their hand and say oh hey, I'm kind of interested in this. But the problem with most push marketing on social media is that you really have no freaking idea who is actually interested and paying attention to what it is you're sharing and who is just a bystander. You know, your second cousin, your old friend from high school. You get where I'm going with this. So you just sort of spray your offer all over the place and you pray that people see it and take immediate action, AKA buy from you or sign up for your services. I call this the spray and pray method and it's not cute, but you've heard me talk about this before. Most, and I mean most people need a lot more time and touch points with you before they are willing to take out their credit card or hop on a call with you. Especially especially now in this Skepticonomy tm. So the first goal should not be to get the sale because that is a really tall order. Your first and only goal here should be to get as many interested and qualified leads as possible to make themselves known to you. You want them to figuratively raise their hand in some sort of way that tells you hey, you know what? This lead is really worth following up with. And that's it. Now of course you could argue that, you know, a simple like of your Instagram post or a view of your Instagram story is expressing interest, but honestly, I totally disagree. While those metrics are really, really great for measuring engagement and how well your content is, you know, working in terms of reach, we all know that we quite frequently watch other people's stories all the time that we didn't intentionally seek out. And we often like content based purely on the visuals alone, it's not a true gauge of actual interest. And they might not even know what they're liking because they didn't read the caption. So what if you had a way to automatically separate the real leads from just the regular Lurkers. Well, that is where ManyChat comes in. By asking someone to comment a keyword to get something, they are doing so much more than just a few quick subconscious taps of the finger to express interest. So let me give you an example from my own playbook. During the last promotion of my flagship program, the Copy Posse Launchpad, we used ManyChat to get people to comment season 6 if they were interested in learning more about this 8 week live coaching program. And what you know, we got hundreds of people raising their hands. And of course we used manychat to then instantly deliver the link to the enrollment page in their DMs. Great. We love that. But here's the mistake that 99% of people and marketers make. This is where they stop. They automate the process of delivering the offer link to their highly qualified leads and then they think, I guess my job here is done. I'll let the sales page and the funnel do the hard work now. So you see where I'm going with this right now. Listen, if this is all being done to just get people to sign up to your email list in exchange for something free, cool. I say let your landing page and the funnel do the work. I love using manychat for list building though, by the way. It is another great feature that they have and you definitely should check it out. But when you're trying to close sales, especially especially high ticket sales, my friends, the real work has only just begun. Once you send them the link, I'm only going to say this once, so pay close attention. If someone comments a keyword on your post to get something, then they read your DM and then they take action by clicking the link in the dm. That is a hot lead. And they are way more likely to say yes to whatever it is you're offering than any old lurker or scroller on Instagram. And what do most businesses do? They completely ignore them. Like, could you imagine if you were a clerk working at a store and someone walked into your store, picked up an item and then you just kind of like avoided them or hid behind the counter hoping they would just kind of figure it out for themselves? What if they have questions? What if they have doubts, concerns or objections? I'm sure 99% of the time if you don't go up to them and say, hey, how can I help you with this? They're going to walk away without buying anything, without even saying a single word. So this is where step two comes into play. Personalization. So now that you know who your most qualified and interested leads are thanks to manychat. Now is when you want to follow up with them to start a one to one conversation. And this is when pull marketing really comes into play. Instead of pushing even harder and blasting out even more automated messages and spraying your offer all over the Internet, you pull people in with a personalized follow up message. If you only take one thing away from this video, it should be this. Automation gets attention, personalization gets the sale. Now of course, you could just manually follow up with every single person who commented with a keyword on your content, right? You click on their name and then go send them a DM one by one. But that would probably take forever. And if they didn't engage with the DM you sent them, then they're probably not that interested anyway. Like, how weird is it when you get a DM from someone that's like, hey, thanks for liking my content. You're like, okay, so here's what we do instead. Inside manychat, we're actually able to look at all the people who commented on the content with the keyword that we selected and also clicked the link that we sent them and then they still didn't buy for whatever reason. And by the way, this is super important because in order to get that link that we sent them, they had to first consent to receiving more messages and updates from us in the DMs, which is another awesome feature of ManyChat and is exactly why ManyChat is meta approved. So we then send messages to those people to let them know that hey, we saw you checked out our program and we're here to answer any questions that you might have. And this really opens the door for a valuable one to one conversation to begin. So the message I send might look a little something like this one that I sent here. I said, hey, name Alex here. I saw that you checked out the launch pad. Would love to have you join us. Let me know if you have any questions and I'll get back to you as soon as I can. By the way, this is actually me. Lol. Not a bot. That's it. No pressure, no pitch, just a human conversation. And honestly, I can't even tell you how powerful this level of personalized segmentation and follow up is. Not just for making sales, but for starting real conversations with our audience, understanding what our customers need to feel safe buying from us, and most importantly, building long term trust. And even if this conversation doesn't lead directly to a sale, it often will shed light on a question or objection that other people are likely having to. Which of course you can then address in your marketing emails or your social posts. So here's how the rest of this particular one to one conversation went. As you can see, they were looking for a discount, which I very transparently told them I could not give to them because it wouldn't be fair to my other customers who already paid full price. But I was able to offer a slightly extended payment plan just to make it a little bit more accessible for them and they needed a little bit of extra time to think about it. I said no problem. I told them, hey, it's on the table until Monday when doors close and guess what? The person joined the Launchpad. It literally was that simple. Now obviously not every single person you follow up with will become a customer, but for this specific Launchpad Season 6 follow up campaign, we had a 6.25% conversion rate from all the people that we followed up with and had a conversation with. Which is pretty dang good. But even the people who didn't buy still absolutely loved this personalized follow up strategy. It's not intrusive or annoying the way endless automations can be. And just like constant reminders with the same information right when you show up personally not just as the brand, but as you, that is how you build trust. Which as you can see here, might not lead to a direct sale for this particular offer. But in this case they did end up purchasing something else that they thought was a better fit, which is great. And I have had many cases like this where they weren't ready for the financial obligation or commitment yet. But because of the one to one conversation that we had and that communication, they came back and purchased something later. So yes, automation is amazing for getting attention and getting those hands raised, but personalization is what closes the sale. So follow up, ask questions, start a conversation, understand the objections. Because at the end of the day, people don't buy from funnels, they buy from humans. And manychat makes it so easy to know exactly who those humans are and how to follow up. So how can you use this strategy in your own business? Honestly, it works for any business no matter the size of your following. If you think there's no point in using a tool like manychat because you you only get a few comments on your content, here is a new perspective. The way ManyChat allows you to automatically DM instant links and resources to your most engaged followers alone makes this tool an absolute no brainer. Because no one wants to wait for anything anymore, right? They want it now. So manychat allows you to send links and resources the second people ask for it, but then add in the ability to then segment, follow up and start one on one conversations with questions, qualify leads and manychat is a freaking game changer. I have been using it in my business since 2020 when my audience was way smaller by the way. And since then I have started conversations with tens of thousands of new qualified leads and have generated hundreds of thousands of dollars as a result. And as I said before, setting up an automation with manychat literally takes five minutes and you can do it right from the app on your phone right now. It is so easy and if you want some help with that, I actually have an entire video showing you how to to do it. So if you need help setting it up, I will drop a link for you to watch that video next. And as the sponsor of today's video, ManyChat is going to give you your first month of ManyChat Pro for free. Just make sure to use code Alex at checkout and as always, I will drop a link for you in the description box below so that you can go check it out for yourself. And if you want more strategies like this to grow your business without douchey sales and marketing tactics that you see literally everywhere, I'm your girl. You hit subscribe below so you don't miss my next video. I'll be back next week. Until then, I'm Alex. Ciao for now. All right guys, if you enjoyed that video, make sure to check out the next one for me right here and you can click right here to get a free gift. Oh my gosh you guys. Manychat just released three new features that are going to make growing your social media following so much easier. And honestly, these are like the ultimate social growth cheat codes. In this video, I'm going to show you how these features work and how to set them up for yourself so you can automate your social growth and list building and free up more of your time to do the things that really matter right now in 2025like building your personal brand and connecting with your dream clients.