How To Find Your Niche & Become A HIGHLY-PAID Copywriter 💰

Want to become a copywriter, but have no idea where to start? Here are my five simple steps to help you identify your niche, specialize your skills, and make that money. Honey. What's up my posse people? It is Alex, and this week I'm addressing a question that I get a lot. Alex, how do I find my niche as a copywriter? What? What niche is most profitable? Do I need to pick a niche to start writing? Well, I am here for you guys today. I am answering all your questions when it comes to niching down so you can level up your copywriting business. Now firstly, if you think I say niche. Funny, I do. I'm Canadian, eh? I know my friends down south do say niche, but I say niche. How do you say it? Comment below and let me know. So what is a niche? A niche is a specialized segment of the market defined by products and services that appeal to a unique and specific brand audience. Every single brand or business needs to serve a clearly defined niche because not only is universal appeal rare, but it's unlikely and totally unbelievable that a single product or service can help all people all the time. People want specialized solutions to their specific problems. So as a copywriter, you too will have a far easier time selling yourself and charging more for your services if you have a clearly defined and specialized offer. I've said it before and I will say it again. Hi, I'm a copywriter and I can write copy for you is not only completely redundant, but the spaghetti approach to getting clients. Yes, throwing wet noodles on the wall and seeing what sticks will not get you very far. The more specific you are in what you can deliver and to whom, the more sought after and highly paid you will eventually be as a copywriter. Yes, that's right. Picking a niche will make you reesh. So maybe you want to write copy in the entertainment niche or the education niche, the personal development niche, the beauty niche, real estate, finance, parenting, pets, business, Internet, marketing, fitness, health, technology, relationships, fashion. The list goes on and on. And there is no way that one copywriter can write equally compelling copy in all of those niches. It is not possible. And any copywriter who says they can is flat out lying. Sure, a great copywriter will be able to write better copy in an unfamiliar niche than some average dude off the street. But will they be amazing? No. It's like asking a dentist to remove your appendix. Ooh. A business I used to work with once hired one of the top and most expensive copywriters in the game to write a sales page. It wasn't a niche. He was used to writing in, but they thought, hey, he's the best, so it's gotta convert, right? Well, it didn't. And not because he wasn't a fantastic copywriter, but because the offer was for a niche and audience he just wasn't familiar with. Because here's the thing, guys. It's one thing to know what to write, but as copywriters, it's our job to know how to write it. It's. It takes a deep understanding of an audience's specific pain, fears, desires and needs in order to write high. Converting copy. So why spread yourself thin and try to do it all? Specializing and becoming known as the go to copywriter in a specific niche doesn't only give you more authority and credibility, but it also gives you the opportunity to keep getting better and better. So yes, you can charge more and more. So when you ask, what's the most profitable niche? My answer is it's the one that you're the best at writing in. Now, before you start freaking out and saying, oh my God, Alex, I don't know what I want my niche to be, do I need a niche to start writing? The answer is no, because it takes time and some trial and error to figure out what type of writing you love to do and what types of businesses you want to write for. Finding your niche should be an organic process. Start writing and see what you enjoy and let each project guide the next until you can confidently spend, specialize and work on getting better and better. And that's what I'm here for, guys. Every single week, I release a new copywriting tutorial right here on my YouTube channel. All to help you write insanely better copy from start to finish. So if you haven't already, I would love to have you in the Global Posse. Just hit subscribe below and ring that bell to be notified for when my next video goes live. And now, here they are, my five simple steps to help you identify your niche, specialize your skills, and become a highly paid copywriter. Step number one look to past experiences, skills, and interests. Whether you're someone who's transitioning from a completely different career or you're already a copywriter looking to upgrade your skills, A key step in identifying your niche is to reflect on your past experiences, skills, and interests, regardless of whether or not they were related to copywriting or marketing. Inside my copywriter coaching program, the Copy Posse Launchpad, I take my students through a powerful exercise where I have them list down what they enjoyed most about their previous work experiences, or even those from school or extracurricular activities and hobbies. It could be that you enjoyed doing research, or organized an event, or contributed to your school newspaper, or played a sport that you really, really love. Evaluating your previous experiences can really help clue you in onto what you have a natural knack for and what you can feel confident writing about. But don't just think about work staff. It can be really easy to ignore the things that we love in our personal lives or what we do in our free time. You may even realize, hey, my niche is related to something in my kitchen or closet. Ask yourself, what topics do you really enjoy researching? What do your friends ask you for advice on? What are some brands that you really admire? What are your personal interests? What do you actually enjoy talking about? Because trust me on this guys, you have to genuinely like the industry or niche that you want to specialize in. Because if you don't enjoy researching and writing about it, you will get bored very, very fast and you'll never be inspired to chat, challenge yourself or get any better and that will reflect on your work and ultimately how much you get paid. You can never be the best without passion. Alright, moving on to step number two. Create your niche diamond. So now that you have a rough list of your skills, interests and experiences that actually pique some passion and curiosity, think of two niches that you may be interested to write in. For example, say you're interested in technology and parenting. Map them onto opposing points on your diamond, like so. Then on the other two points, map out two specific sub niches that are related to the first two. So for example, parenting software and educational tech toys would be two sub niches that combine both parenting and technology. So go ahead and create your very own niche diamond and have fun with it, guys. Think of this process as an opportunity to get to know yourself and what really gets you excited. Your niche diamond will help you identify the types of brands, businesses and products products you may want to write for. So in this example, anything that falls under parenting or technology or any combination of the two would be a great place to start. Now, if you feel a little stuck, do not worry. Some of my students took a few days to really figure this out. So take your time to think through it and remember you can create and recreate this diamond as much as you want until you find the perfect niche for you. You can evolve and pivot at any time, I promise. Now, once you have your niche diamond, move on to step number three. Do some market research. All right, now that you have your niche diamond mapped out, it's time to do some research and really dig in. How big is the market? What products are other people selling in that niche? Who are the top players? So go down the Google rabbit hole and see what you can find for copy examples in each niche or sub niche. This is a good time for you to bookmark any sites or add sales assets to an inspiration folder that you can refer to. And of course I update along the way. For some helpful tips, you can check out my video on five Juicy Market Research Tips for Copywriters. I will link to that at the end of this video. After you've done some preliminary research, it's time to move on to step number four, Shortlist Products and Brands. Now this is when you want to get more granular by going from the niche to the actual products or services that you could potentially write for. So during your research, you'll likely stumble across a variety of different products and brands. So start writing them down and make a list. So for example, if your niche is, say, yoga, you might find yoga leggings, yoga mats, yoga classes, yoga tutorials, yoga membership programs, and yoga teacher training as products within that niche. Your list of brands might include Alo Yoga, Fabletics, Lululemon Yoga by Adriene and Sweaty Betty. Go through this process for each of your niche categories inside your niche diamond. By the end, you should have quite the list of different products and and brands. If you're having a hard time finding products that fit the bill, your niche might be too specific and you might want to expand your niche diamond. Are yoga pants for three legged dogs a thing? All right, moving on to the last step number five Start Writing. Now that you have your list of products and brands, it's time to start writing. So pick a product or brand that really excites you and get to work building your portfolio. Now if you're wondering, Alex, how do I build a portfolio if I don't have any clients? And how do I get clients if I don't have a portfolio? Ah yes, you have discovered what I call the dreaded copywriter catch 22. But do not fear my friend. There are plenty of ways for you to start building your portfolio, even if you have zero experience or any paid clients yet. In fact, I have a whole video on this topic. So if you'd like to learn my five tips for building a portfolio with no experience, you can watch that video next right here. And as promised, here's my video on 5 Research Tips for copywriters. I am so, so glad that you joined me today. As always, thank you for watching and subscribing. I will see you next week with a brand new video. Until then, I'm Alex. Ciao for now. Because here's the thing. Do you hear that? My tummy's growling.