A copywriter named Ruben consistently beats AI in split tests for Smart Marketer. Speaker A argues that human copywriters bring heart, soul, and market insight that AI can't replicate, even as AI becomes a useful tool to test against.
I get asked multiple times a day is copywriting still a skill worth learning because what about AI?
Everyone on our team is so valuable but our copywriter is probably one of the most if not most valuable person on our team and it has nothing to do with AI. It has to do with this person's heart and soul and his understanding of our market his understanding of smart marketers voice. Sure you can teach AI voice. AI will never have a heart. AI will never have a soul. I know that sounds airy fairy Alex we split test this all the time at smart Marketer with really good AI practices because we are using it but when something is purely written by Ruben our copywriter split tested against AI it is never a comparison. Ruben beats AI every single time and it's because he is a real person who understands what we're doing and so AI is a tool. It is incredible. I'm so grateful for it. I'm a nerd but it will never replace humans.
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