Alex Cattoni argues social media and email aren't competing channels but complementary ones. She uses social to build awareness and funnel people to her email list, which generates most of her revenue despite being smaller than her social following. Email drives her launches and promotions.
Email or social media. Which one is actually better for building your business? Listen, if you are using social media just to grow a massive following or with the hopes of going viral, I hate to tell you this but you are doing it wrong. The most powerful and profitable way to use social media in your business is to use it to build your email list. With every single launch, promotion or campaign that I run, the vast majority of my revenue actually comes from my email list. Despite the fact that my email list is actually way smaller than any of my social media followings. Now I am not hating on social media. Social media is freaking awesome for building awareness, building trust and really acting as that stepping stone for your audience to get to know you and then get onto your email list. So it's not email or social media, it's email and social media and learning how to use both together will get you the best results.
Best Instagram Marketing Strategy For Small Business 2026 (PROVEN & PROFITABLE)
You know those headlines that make you click even when you swear you won’t? 👀
