Landing page tip 3 - Build Trust

Name: Landing page tip 3 - Build Trust
Uploaded: 2024-11-01T18:02:20+00:00
Duration: 34 s
Channel: Alex Cattoni
Description: In this short YouTube tip, Alex Cattoni explains that a landing page is often the first interaction a potential customer has after seeing an ad, making…

1 Nov 2024 · 1 min

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In this short YouTube tip, Alex Cattoni explains that a landing page is often the first interaction a potential customer has after seeing an ad, making it crucial to present a clear, singular benefit in the copy. She emphasizes that without trust, visitors are unlikely to convert, so she advises adding social proof such as testimonials, reviews, or other credibility signals. Cattoni cites the statistic that 92% of people read online reviews before purchasing, warning that omitting trust‑building elements can significantly hurt conversion rates.

Chapters

Landing pages are very often the first touch point that you have with potential customers, you know, after the ad. So it's not only super important to have the right offer and of course, that strong, singular benefit in your copy. If these people know nothing about you and there's no trust created, right? So you really, really want to get them to trust you. And one of the best ways to do this is by adding social proof, testimonials, or some other form of credibility to your landing page. 92% of people read an online review before buying. So if you're not including anything on your landing pa, you could seriously be missing out on conversions.