Alex Cattoni shows how replacing "I" and "we" with "you" and "your" in marketing copy makes it more compelling. Customers care about what's in it for them, not what you're offering. Shift "I will teach you" to "You're going to learn" and watch engagement jump.
Using this one word will seriously level up your marketing. It is so easy to do. Yet everywhere I look on the Internet, people seem to be forgetting this. Instead of using the words I, we and us use the words you and your in your marketing. So here's a quick example. I will teach you marketing tips that I have used to grow my business versus you're going to learn marketing tips to help you grow your business. Spot the difference. It is so, so simple, but one is infinitely more powerful. Remember, your customers want to know what's in it for them, so stop making it about you.
Best Instagram Marketing Strategy For Small Business 2026 (PROVEN & PROFITABLE)
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