Alex Cattoni breaks down short-form video scripts into three steps: hook viewers immediately, cut to your core message in the first three seconds, and outline talking points instead of writing a full script to keep delivery natural and conversational.
Here's my simple process for writing short form video scripts. Number one, figure out your hook first. Without a strong hook, no one will watch it. Number two, keep the first three seconds juicy. Cut straight to the chase. No fluff, no intro. Deliver on what you promised. Time is money. And number three, map out talking points, but omit a formal script. Remember, you want your videos to feel flowy and conversational, not forced and scripted. And that's it.
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