OMG – this approach to storytelling is absolutely WRONG 😱⏬ ⁠⁠

Name: OMG – this approach to storytelling is absolutely WRONG 😱⏬
Uploaded: 2023-02-13T17:31:56+00:00
Duration: 25 s
Channel: Alex Cattoni
Description: In this short instructional video, Alex Cattoni stresses that specificity is essential for creating believable and relatable stories. She argues that…

13 Feb 2023 · 0 min

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0:25

In this short instructional video, Alex Cattoni stresses that specificity is essential for creating believable and relatable stories. She argues that many copywriters mistakenly use generic, detail‑less narratives believing they will appeal to a broader audience, but she contends this approach is wrong. By incorporating concrete facts, vivid details, and precise feelings, a story becomes more universal and engaging. Alex ends with a call to follow her for more storytelling tips.

This is an absolute must when you're telling stories. Just remember that specificity creates believability when telling stories. A lot of people want to use generic stories and leave out details because they think that makes their copy more relatable to a broader audience. That is absolutely wrong. You want to use as much specificity as possible when you're telling facts, stories, and sharing feelings, because the more specific you are, the more universal and relatable your copy is. Follow me if you want to be a better storyteller.