PROOF! How These 9 Beginner Copywriters Found Their FIRST Client

Nine copywriters share how they landed their first client. Some posted on social media, others asked friends or critiqued websites. Alex Cattoni breaks it down into four methods: Hunt, Gather, Play, and Slay. Pick the one that fits you.
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If you're a fresh freelancer looking for ways to find new copywriting clients, here are nine different approaches that actually work with personal stories and advice directly from my Copy Posse students, It's that all too familiar feeling of anxiety, overwhelm and sheer panic that all new copywriters feel at the beginning of their freelancing journey. Wait, how in the hell am I actually going to find clients that want to give me their money? My DMs and inbox are always full of people asking me for tips and advice on finding their very first client. And yes, I also went through this struggle and had all of these feelings too when I first started. Albeit it was 10 years ago, but I can still remember the sense of panic I felt wondering how I would make rent for the month without any clients or income. But like I said, that was 10 years ago. So when the Global Posse reaches out and asks me for advice on how to find their first client while I can and will give you the advice that I followed myself 10 years ago, I realized that it might not be relevant and current to today's best practices and techniques. So I thought, what if I could give you real time advice from people who are actually in your shoes out there searching, vetting and landing clients as we speak? So I turned to my very own rad grads from season two of my live eight week copywriting coaching program, the Copy Posse Launchpad. And in this video, I'm going to share nine personal stories directly from them so that you can hear exactly what they did to get their very first client. Hey Posse, what's up? It's Alex. If you're new to the crew, welcome. This channel is here to bring you the hottest marketing, copywriting and freelancing tips every single week. So if that sounds like your cup of tea, go ahead and subscribe below. And don't forget to ring that bell to be notified when my next tutorial goes live. Now, what I love about this video is that it is literal proof that there's not one singular strategy that works when it comes to getting clients. Something different worked for every single one of these students you're about to meet. And good news, none of them involved cold outreach. Because, let's face it, cold outreach is hard. They all used one of my four time tested methods of finding clients. And you'll want to stick around to the end of this video because you better believe I'm recapping them for you here. All right, now, without further ado, let's Hear how these 9 copy posse launchpad Grads landed their very first client.
I got my first client by putting myself out there to my friends and family on my social media pages. It's scary, it's daunting to put yourself out there like that, but people don't know that you've got goods in the back if you're not displaying anything in the shop window. So as soon as I put myself out there, people then contacted me saying they needed help. And like Alex always said, you don't need to wait for permission to say you're a copywriter. You just need to do it to start, to start somewhere.
So I got my first client by letting everyone I know know that I was in a copywriting course, the launch pad, season two. And a friend of mine got back to me and is a marketing manager and said they had put together a website and could I critique it. And I did and they liked my recommendations and became my client, my first client. So it was brilliant while I was in the course. Thank you. Hi.
I got my first client by talking with my writer friends.
They knew I was starting this new.
Freelance writing, so they just gave me a reference to one of their old clients.
Hi.
I got my first client by following them on social media. I had actually been following them for a while and ironically, while taking Alex Katoni's copywriting course, they made a post asking for copywriting help. I reached out, we got on a call, and now I work with them. So you never know who you're following on social media right now or in the future. So that will need your copywriting services.
I got my first client by having a strong portfolio and communicating the benefits I could bring to the business. Copywriting is something that every business needs. And so by having a portfolio that demonstrated my knowledge of the sales funnel on top of telling them how I could help them meet their business goals, I think that really helps seal the deal. And I found the opportunity through my amazing network of copywriters. So definitely tapping into the network to help jumpstart the conversation helps as well.
Well, I got my first client by showing up on Instagram, posting regularly, adding stories, sharing my knowledge, tips, tools and thoughts about copywriting and content writing. And I wanted to inspire and show entrepreneurs and personal brands what it's like to have a copywriter on board, what value it is, and how this kind of person can help them build their brand and shape the communication.
So I got my first client through some good old fashioned networking. I was talking to a friend about my whole copywriting journey and finding Alex in this amazing program and I told her all about it. She said, I think that's great, go for it. She gave me some advice because she lives in the agency world and sure enough, within two weeks a friend of hers reached out looking for somebody with copy experience and business experience and guess who she referred.
I got my first client by being honest with my current employer. I told them that I was taking a copywriting course and that my goal was to go into freelance copywriting and at first I thought that it would be like seen as a bad thing, but my boss was really excited and offered to give me any jobs as soon as I was ready.
I got my first client through authority building on LinkedIn. So what I did was to create valuable content to showcase my copywriting knowledge. Eventually, after three weeks my friend, a copy strategist, discovered my work and we talked about it and this is how I got the job.
I love that. Thanks guys. Let's give a huge shout out to my students for sharing their first client stories with us by hitting the thumbs up button below. Now as promised, here are my four time tested methods for finding clients. Method Number one Hunt. This method is all about getting strategic and searching for clients that are a fit for you. Ask yourself what brands do you admire and what products do you love? Follow those brands on social media, get on their email list and watch what they are doing. You can try reaching out to them directly to help them solve problems, searching their job pages or waiting for job opportunities to pop up that you can apply for just like Chi and Camilla did. Now with the Hunt method, your biggest goal is to get your foot in the door with a company that you really want to work with. So it might start off with a smaller project or maybe another role related to copywriting like social media, project management or community management. But listen guys, once you are in it is a lot easier to then work your way up to high paid copywriter status. All right, method number two Gather. So this method is all about good old fashioned networking and it really starts with connecting with who you know. So share what you're doing with the people who are most likely to advocate for you and refer work to you. That is Friends, family, colleagues and even bosses. Just like John, Michaela, Linda, Diana and Evelyn did to find their first clients. Now on top of that, get out there and actually meet people face to face. Go to marketing seminars and workshops or local meetups in your area. I met my very first high paying retainer client at a marketing conference and we started off as friends. So remember, always go with the Intention of adding value. First, ask questions and make genuine connections. People want to work with people they know like and trust. Period. Alright, method number three.
Play.
I like to say be a bae, be active everywhere. So be on LinkedIn, be on Instagram, be on Facebook, have an upwork profile and don't just be a ghost. Engage. Find the forums, find the groups, find the hashtags and truly connect and play. Have fun with it. It doesn't have to be serious, it doesn't have to be heavy, right? Start by having conversations. You're not going into these conversations with the expectation of something in return. You are truly just connecting with your ideal clients on topics they care about and post relevant content and showcase your skills just like Paulina and Kane did to get their first clients. And lastly, method number four, my favorite slay. So be a boss and get referrals, you guys. This is the single fastest way to grow your business once you start getting clients. So do what you do, do it well, stay in your lane, get clear on what you offer, never stop learning and improving and always add value. Take feedback well and trust me, your clients will continue continue to pay you again and again and again and refer you to other clients in your network. And this is all I did, you guys, to take my business from low five figures to multiple six figures. As a freelancer back before I ever started creating content or started the copy posse. Remember, every single business on the planet needs copywriters. You just got to find out how to connect with the ones that are actually looking for you and help them solve problems. All right, I'm curious. Which method are you going to try first? Or if you're already working with clients, how did you get your very first click client? Let me know in the comments below. I'll see you next week. Until then, I'm Alex. Ciao for now. All right guys, if you enjoyed that video, make sure to check out the next one from me right here. And you can click right here to get a free gift f the post. And pray. Here is how you actually get copywriting clients.
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