📧 👉 Should you use "hello@" for your biz email address, or does it hurt deliverability? ⏬⁠

Name: 📧 👉 Should you use "hello@" for your biz email address, or does it hurt deliverability? ⏬
Uploaded: 2025-05-13T17:00:13+00:00
Duration: 27 s
Channel: Alex Cattoni
Description: In this short YouTube clip, Alex Cattoni asks whether using a generic "hello@" email address (e.g., hello@posse.com) harms email deliverability, as it…

13 May 2025 · 0 min

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0:27

In this short YouTube clip, Alex Cattoni asks whether using a generic "hello@" email address (e.g., hello@posse.com) harms email deliverability, as it may appear promotional. Speaker A shares experience changing a similar address to a more personal domain, noting that the emails briefly landed in the Primary inbox but reverted to Promotions within a few days. The discussion highlights that inbox providers use extensive data beyond the from‑address—such as email format, sending IP, and the reputation of the email platform—to determine placement. Poor IP infrastructure or platform reputation can cause emails to land in Promotions or Spam regardless of the from‑address.

All of our emails come from hellopy posse.com but because I guess a lot of people use that kind of email address like a hello at for promotional type of emails, we've heard that that could actually impact the deliverability of our emails because we're using an email from address that smells suspiciously like a newsletter. And so we've been told to go with something more personal like alexposse.com would you say that that's a good idea?
Well, it can be, but I've actually done that in practice before. So they were doing something very similar to your situation where hello at was being used and they changed it to some other name at. And so what I noticed is that the next few sins actually did appear that, at least in my testing, that the emails landed in primary, but it was very short lived. So within three days it changed and went back to promotions. The inbox providers, they got tons of data on you that you don't even know. You don't even realize even from the platforms that you're using. They know it from the format of the email, they know it from the actual IP address that was used, which also holds reputational data. So if maybe you're sending from a platform that has not done a really good job at maintaining their IP infrastructure, the IP could be of an issue and that could be what's driving both promotions and also spam delivery on that piece.
Yeah.