Alex Cattoni explains why email subject lines should match your brand's voice, whether that's sassy, sarcastic, playful, or formal. Authenticity builds trust and performs better than gimmicks. Don't abandon your voice just to chase open rates.
Writing subject lines that embody your brand's unique voice is always a good idea. Now, this isn't about sounding cutesy or clever. It is about authenticity. When your subject lines reflect your unique brand voice, you're actually building connection and trust with your audience. In fact, many of our top performing subject lines were a bit sassy or sarcastic or maybe even a little controversial. But keep in mind, this is very on brand for me, which is why these subject lines perform really well. Now, of course, if your brand voice is cutesy or clever, you can of course use subject lines that are cutesy and clever. If your brand voice is playful, use subject lines that are playful. If your brand voice is sarcastic. You see where I'm going with this, right? Use sarcasm. If your brand voice is more formal or serious, please do not use the same subject lines that I use. That should be a given. But whatever you do, do not sacrifice the integrity of your brand voice just for the sake of a few extra clicks.
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