Alex Cattoni met a couple at an after-party during a Phoenix marketing conference who became a six-figure-per-year client for a decade, totaling about a million dollars. She argues that in-person events create referral networks worth far more than their upfront costs.
I was at a marketing conference in Phoenix and my friend and I thought it would be fun to do like a little after party. And so we were like, let's just invite some cool people that we've met at this conference to come and hang out afterwards. And we had maybe 20 or 30 people come. And one of the couples that came ended up turning into a six figure a year client that I worked with for 10 years. Wow. Like to say. Yeah, to say that. I mean, okay, six figures over 10 years. That's it. I just realized that's a million dollars. Yeah. You made a million dollars just from that one connection. I have so many stories like that, and I think it's, it's, it's sometimes hard to see the ROI of events because you're like, well, I'm spending money on the hotel and the flights if you're traveling, plus the ticket. But honestly, the connections are priceless because if you put a face to a name and you meet 10, 20 people at an event, you've just built a 20 person referral system.
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