The # of followers you have doesn't mean 💩 without this!

That content creators make is focusing on followers. I know that sounds counterintuitive because, yes, hello, that's why we're on social media. But I can stress this enough, how little, how many followers you have actually matters. So you can put in all of this hard work into growing your community, creating all this incredible content, getting engagement up, and then in a split second, your social media following can literally vanish. And this is really common with a lot of creators. You see their accounts getting hacked, the algorithm changing and limiting their reach, and that can be complet completely devastating for your business. So no matter what, you need to focus on building your email list first. Everything I do across all of my social media channels ultimately guides people towards connecting deeper with me getting on my email list. In fact, a recent study has actually shown that across all generations, the vast majority of people still prefer to be contacted by brands over email. Relying solely on social media is a risky business. Stop focusing on the number of followers you have and instead focus on building your email list.