Alex Cattoni explains why copywriters should ask clients for videos and podcasts they've made. Spoken conversation reveals authentic tone that written words miss. Many clients lack a formal brand-voice guide, so you can create one and charge for it.
All right, welcome to my third video on how to nail your client's brand voice. In my previous videos, I shared the first two things you can do to really get familiar with your client's brand voice to be able to communicate as them effectively as a copywriter. The third thing that you can do is actually ask your client to send you any videos or podcasts or interviews that they've conducted. Because here's the thing, them talking conversationally might be very, very different than the way in which they write emails or sales pages. And one of the most important ways to get your client's voice is to understand they actually communicate conversationally. So watch and listen to as much of those conversations as you can to really get your voice in their head as you're beginning to write. And now the juiciest thing of all is knowing that so many of your clients don't actually have a crystallized brand voice or a brand voice guide. And as a copywriter, you can actually offer to create this for them and charge for it. And I actually have an entire program that helps you do that. And you can learn more about that in the PS line below.
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