Alex Cattoni quit her job in 2011 to freelance as a copywriter. She made $43,000 her first year and $168,000 in 2013, but only after months of rejections and failed copy. She built The Launch Files to teach the exact roadmap she wished she'd had.
Come along with me on my journey from broke freelancer to six figure copywriter. In 2011, I quit my nine to five to start my freelancing business. I was completely lost. I had no income, no plan and no clue what to do. I struggled to get my business off the ground. I had countless clients say no to my proposals. I wrote copy that absolutely flopped and I still do. And every day I questioned if I had what it took and thought about quitting more times than I can count. But I chose to keep going, even in those dark moments. I invested in programs, attended events, burned the midnight oil, made mistakes. But I just kept showing up, learning, improving and betting on my Damn self. In 2012, my first year as a freelance copywriter, I made $43,000. In 2013 I made $168,000. And it only went up from there. Let's Looking back, I realized I so desperately needed a step by step roadmap to follow in those early days. Something that would show me exactly what to do, give me a community to lean on for support, and most importantly of all, let me know that all that doubt, fear and uncertainty I was feeling was completely freaking normal. That is why I created the launch files. It is everything I wish I had when I was just getting started. The roadmap I followed to build an impressive portfolio, land industry leading clients, grow my confidence and authority, travel the world with nothing but my laptop in tow and build a life and business I love. And now I want to help you do the same.
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