Alex Cattoni grew her freelance copywriting income from $43,000 to $168,000 in one year by investing in education and showing up consistently. She built The Launch Files to give other copywriters the step-by-step roadmap and community support she didn't have starting out.
But I chose to keep going, even in those dark moments. I invested in programs, attended events, burned the midnight oil, made mistakes, but I just kept showing up, learning, improving and betting on my Damn self. In 2012, my first year as a freelance copywriter, I made $43,000. In 2013 I made $168,000. And it only went up from there. Looking back, I realized I so desperately needed a step by step roadmap to follow in those early days so something that would show me exactly what to do, give me a community to lean on for support and most importantly of all, let me know that all that doubt, fear and uncertainty I was feeling was completely freaking normal. That is why I created the launch files. It is everything I wish I had when I was just getting started. The roadmap I followed to build an impressive portfolio, land industry leading clients, grow my confidence and authority, travel the world with nothing but my laptop in tow and build a life and business I love. And now I want to help you do the same.
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