0:25
Alex Cattoni explains why specific details make stories more relatable, not less. Generic stories feel fake. The more concrete facts and emotions you include, the wider your audience actually becomes.
Alex Cattoni explains why specific details make stories more relatable, not less. Generic stories feel fake. The more concrete facts and emotions you include, the wider your audience actually becomes.
This is an absolute must when you're telling stories. Just remember that specificity creates believability when telling stories. A lot of people want to use generic stories and leave out details because they think that makes their copy more relatable to a broader audience. That is absolutely wrong. You want to use as much specificity as possible when you're telling facts, stories, and sharing feelings, because the more specific you are, the more universal and relatable your copy is. Follow me if you want to be a better storyteller.
Best Instagram Marketing Strategy For Small Business 2026 (PROVEN & PROFITABLE)
You know those headlines that make you click even when you swear you won’t? 👀
