👉🏻 Watch the video for one of my FAVE places to find headline inspiration.
In this short tutorial, copywriter Alex Cattoni shares one of her favorite online resources for headline ideas: BuzzFeed. She walks viewers through two recent BuzzFeed headlines to illustrate key copywriting tactics. The first headline, “If you’ve been screaming internally, these 26 products might help you relax,” demonstrates the power of speaking directly to a narrowly defined audience and using concrete numbers for specificity. The second headline, “Gwyneth Paltrow describing what she eats in a day has been called out by dietitians for how intensely restrictive it is,” showcases the importance of timeliness and pop‑culture relevance, as it was published within days of a viral TikTok. Cattoni concludes by encouraging marketers to regularly browse BuzzFeed for fresh, high‑impact hook ideas that combine audience focus, specificity, and current cultural moments.
