Alex Cattoni explains why you need an email list before you have anything to sell. Email converts better than ads or social media, and asking subscribers about their problems helps you build products they actually want to buy.
You should start an email list now even if you have nothing to sell. Email is the number one most profitable marketing channel. Not ads, not social media email. So even if you have nothing to sell right now, if you ever, ever, ever plan on selling anything in the future, whether it be a program, a product, a service, you should absolutely start your email list now. That way you're not waiting until you're ready or you want to launch a product and then have absolutely no audience. So use that time to really get into a consistent cadence, practice your writing skills and build a relationship with your list. And the best part is you can ask them what they want. You can ask them hey, what is the biggest challenge you have and then create a product, a program or a service that they are 100% more likely to buy, which will make it way easier when you actually do have something to sell.
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