Alex Cattoni says visitors spend 54 seconds on a website, so your CTA needs to be crystal clear about the next step: download, start a trial, explore packages. Confusion kills conversions. Place CTAs in multiple spots so people always know what to do.
People only. People only spend about an average of 54 seconds on a website, which is not very long. But there is one thing you can do which almost guarantees someone will stick around on your website for longer. You simply need to add a call to action. That's it. And I know it's simple, but a good call to action is crystal clear and tells people exactly what you want them to do next. Remember, confusion is the biggest conversion killer, so do not make them guess. If you want someone to download your free guide, or start a free trial or explore your packages, you have to tell them that. Otherwise they are way more likely to bounce. And make sure you're including calls to action in multiple places on your website, not just one, so they know exactly what you want them to do next.
Best Instagram Marketing Strategy For Small Business 2026 (PROVEN & PROFITABLE)
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