Your HOMEPAGE accounts for 50% of your website traffic. And guess what?👇⁠

Name: Your HOMEPAGE accounts for 50% of your website traffic. And guess what?👇
Uploaded: 2023-08-18T16:13:46+00:00
Duration: 59 s
Channel: Alex Cattoni
Description: In this instructional video, Alex Cattoni explains that a website's homepage typically generates about half of all site traffic, and visitors quickly…

18 Aug 2023 · 1 min

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In this instructional video, Alex Cattoni explains that a website's homepage typically generates about half of all site traffic, and visitors quickly judge a business's legitimacy based on what they see. To turn that first impression into trust and conversions, she recommends three concrete homepage elements: (1) a credibility banner featuring logos of past clients, media mentions, endorsements, or awards; (2) a short authority bio that succinctly conveys who you are, your mission, experience, and how you help visitors; and (3) social proof such as testimonials, case studies, community comments, or feedback, ideally linked to a services page. Implementing these components helps the homepage build authority, look legit, and guide visitors toward becoming clients.

Chapters

So your homepage actually accounts for about 50% of the traffic that goes to your website. And those people are coming to your website for one reason. They want to quickly scan your homepage and make a staff judgment about whether or not they want to work with you or learn more about what you do. So it is really, really important that your homepage builds authority and makes you look legit. And there are three things that you can include on your homepage to help you do that. The first is what I call a credibility banner. So this is when you see a bunch of logos displayed on a homepage, usually above the fold. These can be past clients, clients that you've worked with, media appearances, endorsements, or any awards that you've won. Of course, if you have any. The second thing you want to include is a short authority bio. Now, of course, you can save your full story for your about page, but you want to include a quick section that shares who you are, your mission, your experience, and of course, how you can help people. And then lastly, you want to showcase social proof. So of course, this is any customer testimonials, case studies, comments from your community, and any feedback from people that you've helped get results. And then that can link over to your services page where people can learn more about how to get started working with you.