Social Media S*%t Show | MARK ZUCKERBERG VS ELON MUSK IS ACTUALLY HAPPENING! | Biz To Biz Podcast
10 Aug 2023 · 29 min
In this episode of the Biz to Biz podcast, host Justin (with co‑host Speaker B) delivers a free‑form, conversational rundown of the chaotic state of social media. They start with the headline‑grabbing rumor of a cage‑match between Elon Musk and Mark Zuckerberg, using it as a springboard to critique Musk’s rebranding of Twitter to X, the chaotic rollout of new usernames, and the paid verification model on both X and Meta. The hosts compare X to Threads, noting integration quirks such as Threads deletions affecting Instagram accounts. They then survey a slew of newer niche platforms—Alignable, LeafWire (a cannabis‑focused LinkedIn alternative), Social Club, Lemon, Clapper, and others—discussing their target audiences and relevance for small‑business marketing. The conversation shifts to crypto‑related developments, including PayPal’s USD‑backed token and Binance’s listing of Shiba Inu, with skepticism about their utility. Security concerns dominate a later segment: phishing, hacked accounts, and the importance of strong password practices, culminating in a plug for the LastPass password manager. Finally, they explore the creator economy, mentioning OnlyFans, Patreon, Twitch, and Roku as monetization avenues, while also touching on new payment‑processor compliance rules (KYC, age verification). Throughout, the tone is informal, skeptical, and occasionally humorous, aiming to inform small‑business owners about the rapidly evolving social‑media landscape and its implications for marketing, security, and revenue generation.
Chapters
Yo, what's up everybody? It's Justin live from B2B Vault, the biz to biz podcast sponsored by Nationwide Payment Systems, hosted by this guy, the Willy Gault of payment processing himself, Allen Kopelman. And we'll be providing you educational information about fintech, payment processing, small business, and the technology businesses are using in the world today. And in today's podcast, we'll be going over the social media shit show Uh, so far, yeah, man, it's just a lot going on in social media and all the different things. So we, we thought we would shake it up a little bit and give our little, uh, two cents in on, uh, all the other stuff that's going on. But yeah, man, how you doing?
Doing good. Wearing the Marlins hat today because Sunday gonna go take Jake up for his birthday. My son will be 28. Down to the Marlins versus the Yankees.
Oh, nice, nice.
We're gonna see that game.
Yeah, I'm going to see them the next time they're here. Oh, nice, in September.
So that's what's going on. Planned a trip to go to Cedar Rapids to visit my daughter, the meteorologist, in November.
Very cool.
Be fun. And, uh, what's up with you?
Got nothing, man.
Got nothing.
Got nothing. I'm doing great other than that. Uh, yeah, man. So, um, what's up with social media?
Well, it's a toss-up. What is a bigger story? The MrBeast burger fiasco where they're all— the guys suing MrBeast.
And that's not really the social media.
Well, that's on YouTube.
Yeah, he's a YouTube guy, so it's got nothing to do with social media though.
Okay.
And then it's in this— it's in the news though. I'll give you that.
Okay, so the big story is Elon Musk versus Mark Zuckerberg. They're gonna actually have a cage match. They picked a venue, some UFC venue in Utah, I think, and they're gonna get into the octagon and go at it.
That is kind of interesting.
Yeah, but the thing is, is like I think Elon Musk has about 5 or 6 inches on Mark Zuckerberg. Mark Zuckerberg is younger.
Mark Zuckerberg is like training though with UFC. He's like trained in Muay Thai, kickboxing, right? He's like, he's familiar with like weapons.
Supposedly Elon Musk has been learned, knows how to fight, but I don't know. And they said Mark Zuckerberg's eating some special diet, 4,000 calories a day. I don't know if I could— if I was consuming 4,000 calories, I'd be huge.
It's what it sounds like he's trying to do.
Get big. Yeah.
Well, you know, get those gains in, man.
And then Elon Musk says he, he doesn't have time to work, do like these workouts like Mark Zuckerberg. So he cares. He has some guy following him around with weights. And then in between meetings, he's lifting weights and doing other stuff.
I don't believe it.
Oh, I don't know. I, I think it would be a lot more interesting if they bet like $10 million or something.
To do what with the money?
I don't know. They should give the money away to charity. Well, then that wouldn't be fair. I mean, yeah, the whole fight is all about Twitter or X versus Threads, so that's why they want to duke it out. How about the loser has to take their platform down?
So that's where— I mean, the whole thing that we were talking, like, they got the premise of this podcast was I was like, dude, you named Twitter X, bro?
X? Yeah, I don't get it.
Like, Tesla has all the things of all the— just an X. You're not very creative.
And the other thing that I don't like that he's doing, he's taking people's usernames So there was some guy that had the username @x. He just took the guy's username away. And then there was somebody that had—
it looks stupid—
music, like @music or something, or @xmusic. Took the person's username away. He's done it to a bunch of people.
Yeah, that's why they took your X down at your headquarters, because it was a nuisance to the public.
Yeah, we put up a giant X, like neon thing on the side of the building. Massive. I saw a picture. Yeah, I was like, there's like apartments across the street. Who wants to look at that?
That was, I mean, very Elon Musk of him, that's for sure. But, um, yeah, uh, that blew my mind that just an ex, um, and he's— yeah, it looks— it's so silly because I, you know, if you fi— if you get the Twitter updates in your email It says like, formerly Twitter.
Yeah, it says X, formerly Twitter. Yeah.
And the email, there's just so much.
Yeah.
Now I just don't get it, man.
You're not tweeting anymore.
Yeah. What are you saying? You're Xing?
Xing? Yeah. Oh, I'm— oh, I X today. Yeah.
I don't get it. I don't— there wasn't much thought behind that rollout of the brand. And then because it's a huge brand, right? I mean, Twitter to me, I mean, I'm 43 years old, so I've used Twitter since it started. So what's that, 10 years, 11 years?
Yeah, it's been around for a while. I don't even know. I never really understood it.
2007, right? Yeah, 2007, I think.
And the bird changed a few times.
A bunch of times. Yeah, but that's progression and— right, you know.
Yeah, the— they updated the logo, but it was still the blue bird.
It was always the blue bird. I mean, it didn't have to be a Bluebird, I guess. I, you know, you didn't have to—
I don't—
I get it, like, you want it, it's yours, you could change it and call it what you want, you bought it, you, you own it. I— right on to you, bro. But X, I mean, there's only one X to me, and that's Malcolm X. I don't know. Uh, but yeah, that was—
yeah, they did a lot of changes on Twitter, you know, the, the blue check mark Stuff like that. The feed is all messed up. I used to follow the meteorologists and the storm chasers and all that. None of them are paying for their checkmarks, so they don't appear in the feed.
Yeah, I'm not paying for my checkmark.
Well, because they work at a TV station. Let's say a TV company, like my daughter works for a company that have 100-something TV stations.
Right. There's—
so let's just say there's 3, 4, 5 meteorologists at each place. Let's say 4.
So there's a lot of— that's a lot of Twitter handles, right? So I'm saying, I get it, man.
They're not going to pay for 400 people times $20 a month, you know.
I mean, they're not really— I mean, I'm not trying to be mean or anything, but it's not like they're popular enough to— no one cares about news reporters. Okay, I understand your daughter is a meteorologist and it means the world to you. If my daughter was a meteorologist, it would mean the world to me as well. But no one else really gives a shit.
Well, the people— you know what I'm saying? I'm saying there's a tornado, people care.
Maybe. But what I'm saying is on Twitter, you know, you're not checking for your local— but you know, if there's a celebrity, and I understand why people are paying for verification and so on, but for a regular Joe Schmo No, I don't get it. You know what I'm saying?
They're charging on Facebook too.
I think it's ridiculous, the Meta verification thing. You gotta wait for a pro— you know, you gotta wait, you gotta like to— yeah, the other day, the other day I got some message from them.
They wanted me to like take a selfie or update or upload my driver's license for some reason.
I've been doing that.
I thought it was fake.
No, it's not.
So I did a selfie and then it let me, let me in.
Yep. Yeah, I did the, which I did the ID verification thing too.
No, but the, you know, the, you know, these, we can verify somebody for credit card processing for a couple of dollars, right? I don't understand why these platforms want to charge $20, $10, $20 a month or more. It's, it's, it's too much money. I mean, they're already making bank.
Speaking of Twitter though, like I was reading about the, you know, for the collector heads, people are selling their iPhones that didn't update, right, with— so that it still has the, the bird, the bird logo on the operating system. And I seen that there was a bid for like $25,000.
That's crazy.
Uh, yeah, another guy sold it for $800 It, you know, I, I like Twitter, but it's not that serious.
I saw some guy who had a hack how to change it back to the bird. It was somebody that had a hack.
Well, you just really just revert back to the last operating system. No, but to the last update.
But apparently there's another way to do it. You know, you can— there's like a hack to change the icon pictures or something on an iPhone. That's what they said.
I doubt that.
Well, I don't know.
Probably an Android phone.
Maybe. I just saw there was people weren't hacking no iPhone. I just saw there was some guy posting a video talking about how to do it. I don't have time to—
who cares, right?
Yeah. I'm like, whatever.
It's ridiculous.
I have a big X. I think about wrestling. Who was the guy that did that in wrestling?
There was a guy, Triple X.
Triple X. Yeah. Hunter. Hunter Helmsley, whatever name.
Yeah, Hunter Helmsley. Yeah, the X. He gave you the X. We're butchering that, and the wrestling heads will come for our heads for sure. Listen, Hunter Helmsley, that's his name. I don't know if that was—
that's Triple H. Oh, Triple H, right? Triple H, Triple X, right? Not Triple H. Yeah, but he did the X sign. He was going to give you the X. Oh, that—
I don't—
yeah, I think some wrestlers did that. We're gonna have to look up which wrestler Look it up on your phone. Which wrestler did the X move?
Yeah, because now we're gonna have to put you— when you're doing that, we're putting your head on the— so he's putting his head on your body for sure. Or I mean, your head on his body.
Okay. And you know, so, you know, now it's like a— now there's like a thing. What's better, uh, X, formerly known as Twitter, or Threads? What, you know, I can't figure out Threads. What's going on over there?
Oh yeah, this is definitely the guy Signature move, Triple H.
Yeah, Triple H signature move. Yeah, he had a— what was— he did something to people. Oh, speaking of wrestling, you know what I saw the other day getting interviewed?
All right, you know what I saw?
I saw— I see this guy getting interviewed on TV about an energy drink, and they go, oh, what's the name of the energy drink? So the guy goes, oh, it's called Woo. And I was like, what? Woo! And who was it? It was Ric Flair.
Nice.
And he's got an energy drink called Woo, because that's what Ric Flair used to say.
I'm having a hard time holding these gators to the ground. Yeah, man. So the Twitter— the Twitter thing is nuts. And then on top of that, I mean, we talked about the threads.
No, but just think about like on your website, right? You have all the social media like icons, everybody's still got the bird on their website.
Yes, they do.
Yeah, I see it everywhere still. People aren't changing it up.
Well, I mean, that's a big update to push all those. I mean, for all the websites using the icons that come preloaded to the, you know, like WordPress and— Yeah, I mean, who knows how long that'll take.
Yeah, that's crazy.
I mean, I could probably— I know I can manually go and change it now.
Right. But who's going to go and do that? Not everybody wants to go do that. Yeah.
Well, no one knows how to do it. Oh, I guess it's not a big deal. It's not like, oh my God, it's going to take me 10 hours to change.
No, but if you got to go change it everywhere, it's a lot of changes.
Like, I'll have to do some changes.
Yeah. Like you see on like your social, like on, let's say you're on a LinkedIn platform, it says, oh, oh, what's your Twitter handle?
Still That— I mean, that's— how long do you think— that's not up to Twitter, right? That's up to LinkedIn to go have their developers go in there and make the changes. It's— that's— I don't know how that's going to work, how long that takes. That rollout's probably going to take a couple years.
Exactly. That's what I'm saying. Making it into a big—
by changing it just to X, that's just insane. But whatever. Bad. I would say that was a bad business move, but what do I know? I don't know.
Yeah, well, I'll take half of Elon Musk's money and burn mine.
Well, his dad gave it to him, so.
Okay, well, he's making plenty too. What do you think about, like, all these secondary platforms that have been popping up lately?
I like Threads. I don't think it'll replace Instagram— I mean, Twitter or X by any means.
The people who—
the core audience of X is going nowhere, especially like people my age. Yeah, we use Twitter, right? Like, we use Twitter all the time. I haven't mastered it, but there's nothing to master. That's your problem. That's the problem right there. That's, you know, there's nothing to master, and people think of it as you just try too hard. Okay, you just— it's free-flowing thought. That's it. It's like you see something outside, like, man, I really wish it was like summer in 1988. That's it. There's no— there's no, like, okay, that's— that's just— just Twitter, you know? Like, or if you're outside and you see, hey man, I just seen an accident on I-95, be careful. That's Twitter. Okay, like, literally.
Well, I don't know what's going on on Threads, but the same crap. Yeah. Okay.
But yeah, I would— I mean, it's literally the same.
And what's kind of funny is, is, you know, like we see all these social platforms and then like from the business, you know, like business type platforms, you know, you basically have LinkedIn and then whatever the cousin of— not the cousin because it's not related to them, but, you know, then you have like Alignable. And then after that, there's this guy in Alignable.
Guys, ladies and gentlemen, we have the greatest spokesperson on the planet Earth for Alignable, Allen Kopelman. Let's give him a round of applause. Okay, because it— man, no, I mean, you, uh, since we've been using Alignable, I mean, I've been on Alignable since it started. Like, we got— I got the early invite, right? Like, you get to be the beta tester or whatever, so I don't what, 5 years ago?
Yeah, a few years ago it started, right?
It's like LeafWire.
Yeah, LeafWire.
It's the same thing. If you look at LeafWire and you look at Alignable side by side, you can't tell me that, that they— it's not the same thing.
It's somewhat the same.
Yeah, I know. I mean, it's just different people on there, right?
Yeah, the LeafWire is the cannabis cannabis answer for LinkedIn, more or less.
Yeah, but then LinkedIn stopped sweating people who are in the cannabis industry, and now you can post on LinkedIn. Yes, all the stuff that you were not able to post, and that's why LeafWire was created. And so now LeafWire is kind of obsolete. So I mean, I posted in there today, if you got a cannabis-related business, it's CBD National Day, whatever. CBD Day, baby.
I think there's a lot of talk on LeafWire about investment in the cannabis.
That's all it's all. Yeah.
Yeah. It's more about investment than buying some sort of token. Yeah. Well, there's all— everybody trying to create all these tokens.
PayPal created a token.
Yeah. And I think that's kind of like— I don't— you know, that's also unproductive because the PayPal token is supposed to be a dollar-for-dollar token built on the US dollar, right? It's a USD same. But with the tax situation, it's not worth a dollar because when you buy it, you got to pay taxes on it. So it's not worth a dollar. So I felt that it was pretty anticlimactic that they created that.
Yeah, I mean, I don't get the point. Bad time. I mean, you guys are like a year late and a dollar short.
Well, more than a year late.
A couple years later. Yeah, you're way late. Like, what What would make— so something obviously has changed, you know, in the ecosystem for a company as big as PayPal.
They probably were working on it for a while.
I'm saying, but I doubt that they've been working on it this long to launch it. So I'm, in my mind, when I read that, I said, okay, my, you know, my spider senses were tingling. And I'm thinking to myself, Well, what did they hear on their, you know, on the back end as far as crypto? What's changing for them to actually release this token? Because the US dollar already has a token, the same thing.
Yeah.
So what would make you buy the PayPal token and not the US dollar coin? There's no, there's no difference. Yeah.
That's the only problem I have.
One has a PayPal logo and the other one has the US dollar sign.
Right.
So what are you— I don't get it.
Unless, unless somehow PayPal has their own blockchain. I wonder if you can buy it on— can you buy it on Coinbase?
I didn't, I didn't see it launch yet.
Oh, so probably you said you can only buy it on PayPal.
Yeah. Did you see, uh, Binance put Shiba Inu up there that you could buy their one of their new tokens? So that's interesting as well. Shout out to Shiba Inu and the developers over there. You guys are relentless. I love it. They're relentless. They're I mean, they've been putting out stuff nonstop this whole time regardless. Like, we're getting way across the social media shit show.
But no, but, but that is part of the show because PayPal's jumping into the crypto world.
Yeah. So it's kind of like caught me off guard. I was like, what the—
Yeah, it's very weird that they would do that, you know. But you also have another whole nother bunch of social media platforms that are popping up because we get calls for it for credit card processing, all these creator platforms.
Yeah, I've been using this one called Social Club. It's not using, but— sorry, sorry, sorry. Social Club is created by the owner of Cookies, the cannabis company.
Okay. Berner.
I don't know his real name, but he is—
what are they doing on there?
It's just— it's all cannabis related. Oh, cool. So like all you, you know, you can— you don't have to worry about getting kicked off for posting you smoking or whatever, whatever you want. So I've been using that, been, you know, promoting on there for cannabis-related businesses, but whatever.
Yeah. Okay. That's cool. Yeah. Not much.
There's not much traction on there. I think it's a very niche thing right now. It's probably all, you know, consumers, right? Rather than businesses. Yeah.
So I'm trying to be a little bit ahead of the curve and You know, yeah, I've seen a bunch of these platforms like Lemon, which is supposed to be similar to TikTok. And then there's some other thing called Clapper. I'm like, I don't know who's on all these platforms other than, you know, people who are just content creators.
Yeah, my dad was on this one other, like, video platform, and I had to tell him, like, bro, like, you can't trust all this stuff. Like, you can't just download these apps to your phone and especially send them to me. Like, I'm not going to open them, first of all. And, you know, I, you know, I'm just very aware and conscious of like, these apps are being developed by people who do not like us. So, you know, you got to be careful.
Yeah. Well, there's, you know, a lot of times there's problems with apps having tracking cookies in them.
And when I say us, I mean American people. Right.
It could be created by China, Russia, who knows, from other places.
A lot of people trying to get your info out there, man. You gotta be careful downloading apps. That's, that's all I'm trying to say.
You got to be careful not just downloading apps, just clicking links and things like that. People sending you like, oh, download this app, or get a message in Facebook, like, I got a message.
Or if you get a link and it's like, in order to verify your information, in order to watch this video, download the app. Don't do that. Like, it's not— I— it's not worth it. You could find that video somewhere else.
Yeah. You might get a virus on your phone or on your computer. I don't know if you can get a virus on an Apple phone, but you can definitely get it on an Android.
I'm sure if you tried hard enough, you could get a virus on any phone.
Yeah, probably.
You do some very reckless things.
Yeah. Yeah. Or somebody can get in there and hack your information off.
I mean, at the bare minimum, they would be able to install some sort of, you know, keystroke software, something, you know, records, you know, screen recording that's going to record your keystrokes or something. I mean, people are geniuses when it comes to that type of stuff. So yeah, I don't mess around, man.
I have been seeing a lot of people have their, their Facebook profile stolen. I don't know how that happens.
My kids always get to—
because they—
I know how it happens.
Yeah.
And I think you know why?
Why?
Because they always trying to— they click on those, oh, those schemes, right?
Or, oh, uh, get a free thing, enter this prize, right?
You just— you've been selected, you've won, you're— you— your comment won the select. You're tripping, right? What do you mean? I didn't even comment on that post. I don't even— I don't even follow them people.
And also there's been a bunch of LinkedIn profiles hacked because I'll get these weird messages.
I've never had this problem, knock on wood.
About what, get hacked? No, I've never been hacked because, you know, I mean, I know why.
I, I mean, because I attached my phone number, my email. Yeah, I verify the— take the steps, I verify my devices. So if a device logs in that's not mine, I get an email or a text.
Yeah, then you can kick it out.
Exactly. Like I don't know, man. I don't, I don't use whack passwords like dog1.
Um, I don't have that one. I'm—
I digress. You're about as bad as my pops. Okay, I don't know what it is with y'all generation and passwords, man, but very unoriginal. Anyway, uh, I just use the LastPass thing and let that thing make— I highly suggest— this is a super good plug for LastPass. Install LastPass in your Chrome. LastPass is a Chrome extension that you can, there's a free and a premium version, and you create a master password and you'll never have to remember another password again. It generates highly, what's the word, like secure passwords for you on a click of a button. You save it, it saves your username and your password. So you don't have to remember your username for all your websites either. So like for all the web developers or people in social media, and, you know, digital marketing in general. If you're not hip to that, you're tripping.
Yeah, you got to use some kind of password program. I tried a couple. That one's the best one. Have it on my phone, have it on my computer. Saves a lot of time and headache from—
the one thing about— I was, you know, I've been thinking about, uh, with, with Threads is like, how is the, the syncing gonna work out? Like You know, if you post to Facebook, is it going to post to Facebook Threads and Instagram?
I don't know what it's doing as far as that.
It's not right now. It's just, you know, you post the Threads, you post the Threads.
Yeah, they make you look.
And then I noticed, you know, I want to know something weird. I noticed this afternoon that there's the sign for Threads. If you look at a profile on a desktop version, I didn't notice it on a phone yet. I didn't—
I couldn't see it. I'll tell you what's weird on Threads. If you delete your Threads, it'll delete your Instagram.
Well, they're working on fixing it.
Oh, okay.
Yes, that was because that's a big problem. Yeah, I mean, but you know, for people who don't read the terms and conditions, you could have unchecked that box and you didn't have to do that, right? You didn't have to connect your Instagram to your Threads account. So, you know, that's again, user error. On people who, you know, you got to read the terms and conditions. Yeah, remember, rules apply, ladies and gentlemen.
No, but I think like this create, you know, every time I turn around, the creator economy is growing, you know, creator platforms like OnlyFans, Patreon. Those are probably two of the bigger ones.
Yeah, I've, I've never been on OnlyFans. I love my wife. I don't want any problems. Um, So I don't know, even know what that app, what that platform looks like. I really don't.
I swear to God, I've never logged into OnlyFans.
I know the logo because I've seen it on people's shirts, you know what I'm saying? Um, but Patreon, I've— I think that's really cool. Like, uh, I was helping, uh, a client of mine set up a TV station where he was running basically like a new school MTV, right? Right. Where it was just music television 24 hours a day. Cool. But strictly for reggae, dancehall, that type of Caribbean music. It was super dope. And I was looking at these other platforms.
Roku would be good for that.
We tried to get on Roku.
Yeah, yeah. I think they're trying to make it easier now to get on Roku.
So, and then we were like, all right, so what if we— then we started a Twitch channel.
Yeah.
Which worked really well for what he was doing, right? Because it, you know, people could just sign up and watch him, right? You know, watch— it's basically like watching a DJ all day, right? Um, he wasn't on there all— but it showed the music videos and then whatever. It was really cool. It was like literally like music television, MTV, but for right now. And then, uh, so, but we were trying to go to Patreon and there's just— I think Patreon is a great platform for creators. That's That's what I was getting to.
Yeah, you can have like free stuff and then you can have stuff behind the paywall. Yeah, memberships, monthly subscriptions. You can sell stuff on there, t-shirts, swag.
Yeah, yeah, I really— I think Patreon is— Twitch is pretty much the same thing too, but yeah, it's a growing—
it's a growing thing.
I don't have much knowledge about Patreon, but I know that it's very cool.
Yeah, these creator platforms, more and more people are trying to put these up. There are new rules from Visa and MasterCard about that, so we You know, get phone calls about that and I educate people about what those rules are, about KYC, age verification, all kinds of stuff like that. But that's today's Social Media Poop Show. The Poop Hour. The Social Media— the Social Media Show. Yeah, Reverend, this is the Social Media Show. What's going on on social media? So If we didn't cover something, let us know. We'll cover it again. We'll probably do another update to this.
Yo, please, uh, smash that like button, subscribe to the channel on YouTube ASAP-ery. Thank you very much.
Carpe diem. And social media.
Peace.
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