A Holiday Message from Dr. Amy Cook: Celebrating a Breakthrough Year for Go-To-Market Teams

24 Dec 2025 · 0 min
0:12

In a holiday address to customers, partners, podcast listeners, and the broader Go-to-Market ecosystem, the speaker thanks stakeholders and recaps Fulcast's 2025 milestones. The company expanded its AI-native sales performance management platform through acquisitions of Commissionly, Atrium, Epsta, and CopyAI. It deepened ecosystem ties with partners such as Pavilion, RepOps Co-op, RevGenius, CRO Collective, and others. Thought leadership was advanced via the Go-to-Market podcast and the inaugural Go-to-Market Live conference, which attracted over 125 senior revenue leaders. Fulcast published the RevOps Advantage playbook, a guide to building modern go-to-market engines. Leadership was bolstered by hiring Ryan Northington as Chief Customer Officer. The firm earned recognition as one of Utah's 100 Companies Championing Women. Finally, the Fulcast Foundation was launched, pledging 1% of equity to education causes like Silicon Slopes and the Academy for Creating Enterprise. The message closes with holiday wishes and optimism for continued collaboration.

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