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In this short YouTube clip, Angel Pichardo explains that leads become cold not because of the lead itself but due to slow follow‑up. He outlines the typical failure pattern: a prospect fills out a form, calls, or messages, and then receives no immediate response, leading to silence. The solution he proposes is a two‑step process: first, send an automatic text (or other instant reply) the moment the lead engages, and second, have a human take over the conversation shortly thereafter. He invites viewers to comment for a free set of five follow‑up text templates they can copy and use.
