The Glossy Beauty Podcast’s 2024 can’t-miss moments

Hello and welcome to the Glossy Beauty Podcast. I'm Lexi Lebzack, west coast correspondent here at Glossy, and I'm joined today by my colleague and co host, Sarah Sprugfiner, senior reporter of our Glossy Pop section. Hey, Sarah.

Hi, Lexi. Happy holidays to to you and to everyone. Welcome to our end of the year episode. We are looking back at some of the biggest themes of the year, particularly as told through our episodes AI Live, selling beauty, obsessed tweens, and more.

I'm excited to get into some of these episodes here. I want to start us off today talking about retail because I saw a headline earlier this month that really, I think, sums up what's happening right now in the mass category, especially within drugstores, and that is that Walgreens is likely to sell to private equity. Big reshuffling happening right now, and it's part of a lot of these pharmacy deserts that are popping up in the country, especially in the Midwest. Sarah, have you heard about this?

No. Honestly. Crazy.

It's really crazy. It's not really impacting the coasts quite as much right now, but yeah, it's definitely coming. So Walgreens is basically set to close 25% of its 80%, 200 stores. Rite Aid, which filed bankruptcy in 2023, is going to close 800 stores, and CVS closed 10% of its U.S. locations between 2022 and 2024. So big changes here that are definitely going to impact beauty. And so in September, I spoke to Shantae Lundy, and she is the founder of Black Girl Sunscreen. She started it in 2016 as an alternative to a lot of the sunscreens that have a white cast, which especially impacts people who have medium, dark and deep skin tones. She's had a lot of success, but during this interview, she talked to me a little bit about how being in retail kind of isn't what it used to be. Of course, she has to be in drugstores. She is a sun care brand. She's in Walmart, Walgreens, cvs. She's everywhere in her line. But. But yeah, I thought that the, I thought the interview was really interesting because she really dives into the changes that are that she's seeing within the drugstore world.

We know that the retail landscape is not what it used to be. Right now in 2019, when we got into our first big box retailer, it was a huge deal. And what that meant for us was validation. Validation that we are not this kind of like mom and pops brand that is operating outside of our kitchen or garage. Or whatever little space you want to, like, downplay the business to or pitch and hold the business to. It was, hey, these retailers are getting behind you and saying, like, this product is good enough for the mass. So that was, oh, my goodness, like, big deal. And even today, like, if the team is at like an activation or so, you know, all they have to say is like, oh, we're in this store, we're in that store. And then people like, oh, really? Like, they're shocked. And it's just like, oh, why does this change the conversation? Like, but it really does change the conversation. So I will say there's. There's that level of prestige to it, right? Like, if you've made it into a retailer, then you've done something. Right now it's actually more important to stay on the shelf than it is to make it into the retailer. So how do you sell through the product? And my advice there is really not just through the retailer, but any platform that you're on is building community, building a product that the consumer trust and love and that they're willing to tell their close loved ones about. If you don't have that, you won't have the velocity.

I thought this was super fascinating. And I mean, I think basically what she's saying is that getting in is kind of the easy part. And actually staying on the shelves, selling the product, like, things just don't sell themselves anymore. And I think that's really where we were years ago within mass beauty. But nowadays it's. It's all about getting your community into the stores to buy, and it's there. I know we've talked about this in the past, but retail sort of feels a little like this year it became more about clout for some brands and less actually about selling, which I think is a very interesting change.

No, it's so true. I mean, I think that. And she said this, like, retail, it's almost. It's like a stamp of approval. And especially for new brands, you do need that because it is such a crowded landscape. Nobody needs, you know, us to tell them that. But then once you're there, there you are on those crowded shelves. And so I think that's where what she was saying about, you know, word of mouth comes into play. And I think that's why people say that, like, nothing is a substitute for word of mouth. And I guess nowadays that can also mean, you know, your favorite mega influencer. Although I do think we still hear that, like, a recommendation from a trusted friend is like, ultimately the most powerful thing which I, you know, I didn't talk to her myself, but seemed to be what she was getting at.

Definitely affirming up your strategy on how to, you know, get your message out there and get your product out there within different communities. And of course we know that one big way in which people are trying to reach their communities this year has been live selling, which is our next clip that we're going to talk a little bit about. Of course, reaching consumers has been increasingly difficult and all I've been hearing this year is about live selling. Have you heard a lot about it as well?

Yes, definitely, and on many different platforms.

So Sarah Potempa is very good at this. She is an OG on qvc, celebrity hairstylist turned brand founder. I think she told me on this episode that she got her start on QVC around 2016, learned a lot of different skills and she has brought a lot of those skills into TikTok. She does lives that last hours. I, I think they've gone over 24 hours. But she is really killing it right now. She has sold over 1.1 million SKS on TikTok shop, which I believe she's definitely in the top few sellers on the platform and I believe she's the top, if not one of the top in terms of beauty. Um, so big, big, big lessons to be learned from her episode and we could get into some of the best practices that she shares. But I kind of feel like I want to talk a little bit about how sort of thinks of this because she really thinks of this as humanizing the brand, humanizing the product, making her kind of make sense, being in someone's living room. And that's sort of the clip that I picked today.

I think live streaming is really important to connect with customers directly. You know, I think there's this element of like reality and like just being there for them and building a community. Because I will say I think a lot of people, probably a lot of people watching this today who are listening are not. They don't know that we might be women owned. They don't know that my sisters left their careers to do this. They don't know my brother in law runs the warehouse, my cousins pick up the recycling. You know what I mean? Like, not everyone knows that about your brand. And live streaming has given us this opportunity to like truly tell our story, you know, and like, especially if you have a one viral product, like we have this rotating curling iron. It's super viral, right? Like, and people might not know who made it. I mean, I've Literally had people say to me like, oh, but who actually made it? Who like actually runs your business?

You know what I mean?

I'm like, no, no, like I, we do.

I love this one because I feel like it shows how she's using it. It's, you know, forget the best practices. This is how she's using it. She wants to connect one on one with people watching.

Yeah. I mean, I think there's a reason for the sort of rise of founder led brands that we've seen, you know, in the past really like probably decade. I say, and you know, founder social media that is not just happening on brand accounts, but sort of the whole founder as influencer thing, which, you know from everyone. I've spoken to many pros and cons, but one of the major, major pros is exactly what she's talking about. Being able to share with people just how invested you are in your own product and how much care and passion goes into these things. I mean, I do not claim to be an expert on the brand history of Sarah Patempa, but I believe it's really like a story of like her kind of invent like one of those like necessity is the mother of invention stories of her kind of creating this product. Seeing how many people didn't know how to use a curling iron.

Right, yeah. Oh, for sure.

Yeah.

No, she, she basically like people don't know how to curl their hair with a traditional barrel iron like hairstylists use. So she created this rotating curling iron where you clip the end of the hair in and you press a button and it curls it up perfectly. And it was just really thoughtful and, and like a great product. But I think that where she's really like succeeding is she's not overthinking it, which I think is the genius behind what she's doing. She's not trying to create this picture perfect thing. She's just going on consistently talking to her community, letting them in on her company and she's found so much success with it. So I think there are a lot of good takeaways there.

Yep.

People like real people.

Exactly.

And you know, speaking of live streaming, another massive theme of the year, TikTok in general, but also TikTok shop. One brand that truly sort of is where it is right now because of both of those things is Beauty of Joseon, the K beauty brand that is best known for its sunscreen. Just a few weeks ago we had founder Soo Min Lee on the podcast and you know, we sort of spoke about how K Beauty had this monumental rise in the States with things like snail mucin and sheet masks in around 2015, you know, everyone sort of discovering these quote, quote, novel ingredients and then you know, the next trend comes along which maybe I would say was clean beauty, you know, whatever you would call it, that's how the trend cycle works. And, and now here we are in almost 2025 and I've actually been talking to a lot of people about this because there is more coverage of this topic coming to Glossy very, very soon about sort of what you might call K Beauty's second wave, which Beauty of Joseon is very, very much a part of. And many people attribute this very, very much to TikTok. Some people saying that it even goes back as early younger generation Gen Z was really first starting to discover skincare, if you will, at home during the pandemic. And in the clip that I selected, basically Soomin just is talking about how monumental TikTok has been for her brand and how it just wouldn't be where it is today, which is selling so, so much sunscreen without TikTok.

There obviously are so many reasons that there's another second K Beauty Wave but I would say it's all about TikTok. Like you know, like several years ago TikTok was like suddenly showed up after we launched the sunscreen. We were so lucky to have TikTok at the moment. Everyone was like trying to explain how good our sunscreen is. So I would say at the moment the huge virality of our sunscreen was 100% organic. So yeah, there was a point we get so much popularity and after then so many K beauty brands recognize that TikTok is the key that so they were like spent a lot of money on TikTok, the collaboration and so many, you know, sponsored campaigns so that made bring second K beauty wave.

I think K beauty sunscreens in summary are really popular listeners if you have not tried them for their, you know, cosmetically elegant, super lightweight textures and even more importantly for the more advanced filters that the FDA has not approved new filters in the States in many, many years, which has become a topic of conversation here. And TikTok shop made it really easy for people to discover new sunscreens from around the world where there are more advanced technologies. Beauty of Joseon is likely the most popular Korean brand, but there are other popular brands like Isntree and Round. Do you know either of those?

I do, yeah, I've heard of those. I think this is so interesting that she's using TikTok to basically educate, market, sell. I Mean, like, we've never seen a pathway to American consumers quite like this.

And we talked about this a little when we were introing the episode. But the craziest part of all might be that the brand, and she openly admits this is not even that popular in Korea and is just absolutely blowing up here. So that was a really fun episode that I think speaks to the power that this app does still hold, even, you know, while headlines determine its literal fate of whether or not it will exist in just a couple months. Like, that's obviously a much larger separate conversation. But it's just so crazy that that can be happening in tandem with this app having the power to completely, you know, determine a brand. So just wild stuff with Beauty of Joseon, again, speaking of sort of the discoverability, the way that people nowadays, especially young people, discover brands vis a vis social media, especially the first half of this year, I sort of felt like I was becoming a gen Alpha reporter, which was honestly super, super fun. So some of my best interviews of my entire reporting career were zooms with 9, 10, 11, and 12 year olds.

I love it.

It's so funny.

Highly recommend. Just like looking for excuses to interview children. And that really culminated, or not culminated, I hope, but reached a peak this summer when we gathered at a recording studio with three young girls and spoke to them about their beauty routines. I mean, we got into it like, what brands are you using? How are you getting the money to buy beauty products? Which is something that I'm like, just obsessed with. Where are you shopping? How are you finding these brands? And then, of course, the whole Sephora teen controversy, which I just thought, I mean, the whole episode of my episodes, hands down, I mean, maybe you shouldn't play favorites, but hands down, my favorite episode I did this year, Tweens Talk Beauty. And this clip is all three girls talking about the question of how children, tweens, excuse me, their age, were behaving at Sephora and Ulta at the mall. And may I just preface this with one thing, which was that as I said, as I went to introduce this topic, you know, I sort of waited my way into it. Like, have you guys heard about, you know, some of this controversy about, you know, kids your age, tweens? I keep. I didn't want to want to, you know, call them kids at that age, even though they are teens. You do not. Yes. But at that age, you're like, I'm almost a teenager. And let me just tell you, they were very quick to tell me that they were well aware of these rumors about kids their age. So I'll let you guys hear it from them.

Well, me and my friends always try to be the nicest when we're in Sephora. Like, don't make messes. So a lot of times not really, like swatch the products because I think that's unsanitary. But also like say please and thank you a lot. But I thought that was kind of, I thought a lot of people were thinking that's every girl that walks into Sephora. Which would be kind of, kind of rude because then like some people would call like you, like if they see like you using skincare, they'll be like, oh, that's a Sephora kid. On YouTube, there's like a lot of like, oh, these 10 year olds at Sephora making these skincare smoothies in this big mess. Like apparently like you got a Sephora ulta and they like, you know the drunk elephant. Yeah, they like, they like just put it in like the one, the moisturizer.

Yeah.

And they just mix like everything in it and make a mess. But honestly, if like me and my friends go to Sephora, we should like be, we be polite. Like we shouldn't make a mess because it's like hard for them to clean up. And actually in my mall they had to, you have to ask for the products because too much people making a mess of them. Oh, so now like they're only this like the sample in like a glass box.

Do you ask the salespeople for help.

If we need it? But like they usually ask, do you guys need any help?

Like, we don't usually go up to.

Them and ask because why not?

We just don't really have any questions to ask.

They have no questions to ask.

They know.

They know it all.

I love it. The best part, I don't know if it's a little hard to hear, but I don't know if you hear when the one girl is saying the drunk elephant smoothies, the other girl goes the lala retro. I, I mean it was just like an hour of me just on, on the brink of tears and like death. Like, I mean, how cute are they? Like, it's wild, but how cute.

Very cute.

I mean it makes perfect sense.

Of course they want to be into this stuff. This has been one of the biggest consumer trends over the last 10 years. Like beauty as exciting exploded. Of course they want to be part of it. Why wouldn't they?

I think that's a really good way to put it. No, I think that's a really good way to Put it. And you know, it's something I've thought about so much. Like why, why wasn't this my teen years? Like, why did I only have a clean and clear orange burst cleanser and a Neutrogena? What was it like? I'm going to butcher this. I'm sorry, Neutrogena. But like Rapid Spot Spot treatment or whatever it was called. But like there was no bubble, there was no biomass and you know, whatever brand was the equivalent of Drunk Elephant, which I don't think there were these colorful, you know, it was like if I had asked for Clinique or whatever, like my parents would have laughed in my face. So, you know, I don't, I don't think that like, you know, you had your one cleanser and I had my spot treatment. But the beauty industry then, as you said, did not exist in the way that it does today. So there's just no, no real comparison to be made. I don't know. I guess that's what it comes down to, right?

Yeah, for sure.

And just, I think for people who are listening, just understanding, and I don't have to tell this to anybody, they know, but understanding that like this market is not going to change and it's not going to go away. Kids are continuing, are going to continue to be very interested in the products that adults and teenagers like and this will just continue to expand. So I think that when we see expansion in the market really tailored towards young people, tweens kids, that I think is, is probably where it's like, I don't know, I don't know what will happen there. You know, it's like, do, do they want the lines that are for them or do they want the lines that are for teenagers and 20 somethings? Because I don't know, kids kind of want what is for older people. But we'll see what happens.

No, 100%. I could talk to you about that for a long time. I mean, I wanted a Lancome Juicy Tube and that is.

Lancome Juicy Tube is my high school experience. It is, yeah, the Juicy Tube. And I use Clinique makeup, but I would when I was younger. But I would always get the gift with purchase. Like my mom would give it to me and then that was like, yeah, or like go and get like, like wet n Wild. Like wet. No, no one talk about wet n Wild anymore. But like wet n Wild makeup, that was like a, the tween teen thing for me because it was just so cheap. And I could go to Walgreens and Get it. But, yeah, but we're also seeing, like, all of these things in marketing right now. Also trying to attract younger people, but also trying to attract older people, too this year, which I think was really interesting.

Perfect segue, because another episode and guest. I loved this year. Sarah Creel. Sarah is just an absolute, like, legend of the industry. She has worked with everyone in both product development and marketing, like Bobbi Brown, Tom Ford, Prada Beauty. But before founding her current namesake brand, actually co founded Victoria Beckham Beauty and was the CEO and then basically, like, woke up and was like, I am not seeing anything in the market that speaks to me and women my age. And, you know, we're gonna listen to her talk about her own, like, aha moment. But she, while her brand is beautiful and so thoughtful and so well done, and I am not even that demographic yet, but it has become a favorite of mine this year. Shout out to those lipsticks. They are beautiful. There are a lot of other brands doing this. And, you know, I think of Jones Road, which makeup excelling. I mean, and I think that's, again, because women in their even 40s, but more 50s and 60s are seeing themselves reflected in a way that beauty marketing and imagery just had not been doing. My mom's friends have asked me about Jones Road in a way that they've never asked me about any other brand. They're like, what about that miracle balm? How does that work? Sarah Kugelman, I believe is her name. Hopefully, I'm not mispronouncing that, but she was the founder of Skin Iceland. I believe that brand was acquired. And she just, like, a couple months ago launched a brand called all golden, also targeting that demographic. And there's just a couple. I mean, there's. I mean, obviously Laura Geller is sort of an OG in this space, but continues to create marketing campaigns making this customer feel seen. And then I also think of Brooke Shields, who launched Commence this year, which is a hair brand that has also been covered on glossy. Again, speaking to an older demographic, developing products for an older woman, and targeting their specific care concerns. So definitely some holes in the market as we see, you know, all these brands just specifically, you know, we're going after that Gen Z aesthetic, bright lime greens or whatever. And now we're sort of seeing the opposite side of the spectrum. So here's Sarah Krill talking about why she wanted to create this brand after decades of formulating products for other major, major brands.

I literally woke up one morning from a dream, and I sat up in bed and I was like, why is no one talking to me? Why is no one talking to me? I'm 54 years old, and no one in the luxury beauty space is speaking to me at all. Not to me in a way I want to be spoken to. Not in a luxury way, aspirational way. Nobody's formulating for me, educating me. It literally was like a light bulb moment and. And I just felt so strongly. And then, you know, I kind of went through, well, what about this brand? Are they doing this? What about this brand? Are they doing this? And I really could not find a brand that was specifically formulating for my generation for 40 plus, you know, and I knew I hadn't ever done it. I'd always developed for 20s and 30s, so, you know, it was like I was part of the problem, which is hilarious now, but I really was. I was just, like, part of the system. And that's the way it's been.

You know, that's just so interesting, you know, when you work at these conglomerates, essentially, I think maybe whether you like it or not, you are, as Sarah said, part of the problem. And maybe you don't have a choice. You're getting a brief that's like, you know, make. I feel like these briefs, you know, could be, like, written by AI. It's like, make a mascara that, you know, will go viral on TikTok and has, like, a song that. You know what I mean? Like, it's just this, like, system. Another thing that's interesting about Sarah's brand, I'm not sure how familiar you are with it, but she launched with both skincare and makeup. I really distinctly remember Sarah talking about mascara and how many women you know of. Of a certain generation in their 50s. She even said, in your. Oh, she said, in your 30s you have great lashes, but in your 50s you have fewer lashes. And traditional mascaras would basically transfer under their eyes. So she was really determined to make a mascara that wouldn't do that, but then also create an eye CRE that would really absorb and put moisture, you know, deep in the skin and create a concealer that's super thin. And I'm looking at what she said floats on top of the skin and sets, but doesn't dry. So, like, all of these things she really thought about specific to the concerns of the demographic. And I think, again, she was just, like, really uniquely positioned to do this, having formulated for years and years.

Wow.

And right when I spoke to her, the brand was launching in Sephora, where, you know, hopefully it will be discovered by women of. Of the demographic that she is catering to, it's definitely high end, higher price point, for sure. You know, not. Not like the $300 moisturizers that we see come out. But I think the lipstick's like $50.

Talk about something being in the water this year. I mean, it's like so many people are talking about this. I feel. It feels like, you know, Gen x, they're turning 60 and everyone's like, whoa, whoa, whoa, whoa, wait a minute, wait a minute. And so I feel like it's cool. It's like there's so much happening right now for Gen X and for older women. I think that this is very exciting. And I feel like if anyone was supposed to do this, I don't know her, but I have seen her speak before with Victoria Beckham when they did the line together. And Victoria Beckham's lines have been so good. She did one for Estee Lauder years ago. She has the line now. And it's just the products are just Chef's Kiss. Like, they just are. And so it's exciting that Sarah Creel is doing this. How cool.

Yeah, I feel like every beauty editor agrees that, like, Victoria Beckham is one of the great celebrity beauty lines. And yes, she was behind that. And yeah, I mean, I think, like, that's what people like to see, is people creating products that are made for them. It feels much less like a, you know, you know, kind of icky marketing play of like when you see, like.

20 year olds modeling anti aging products and you're like, what are we talking about here? What are we talking about?

Yes, and I don't want to generalize too much, but, like, the few times that I've, like, interviewed, like, men creating some, like, line for women, I'm not gonna lie, I've always been looking at them like, so why.

What do you know about layering eye cream on mature skin under concealer when you have mascara also in play and greasy eyelids? Like, what do you know about this? What do you know exactly? A lot of men do know a lot about it, but. But no, the one thing I thought about in the last two clips that you played, Sarah is how it's sort of like the segmentation of buying demographics is changing away from, like, who's shopping where, and it's like, which age group is shopping what? So it's like we see everyone just like, acknowledging that people shop high to low, no matter the age. But now we're seeing the segmentation through age and needs, which I think is very interesting and very cool. But coming to our last clip of the day now, which we of course have to mention something about AI. And I want to call out an interview that we did with Chloe Green Bamos and she is a really great example of sort of this sort of new executive in beauty that is very driven by data, data collection and using various forms of technology including AI, machine learning, all of this stuff to really make a huge change within the beauty industry. So I'm going to play a clip, but basically Chloe is from Estee Lauder Companies. She is the VP of Global Innovation Strategy. She is, she's, she's going places. I feel like she's so smart and so articulate about how Estee Lauder Companies is using AI. And so just to tee this up a little bit, Estee Lauder Companies is almost like a bit of a guinea pig here. They have a few partnerships to mention. One is with Microsoft which they've had for many years to basically bring in all of this tech, to catalog all of their products, to work through all of their different ways of working over the last several decades. And then they have another partnership with Open AI and that's the company behind Chat GPT. And I will just, I think the analogy that worked best for me. Hopefully this is helpful for someone listening. But they've basically worked with OpenAI to create hundreds of custom GPTs which are generative pre trained transformers which I had to look that up of course. But they're basically like these little minions that like go and carry out tasks. Like it's like, oh, go through the entire estate Lauder catalog and see where we're using the Squalane and vitamin C together because that's a trend that's happening or something like that. So basically they're doing all of these very cool things that are kind of guinea pig for the, for the industry. But yeah, I'll let, I'll let her explain it.

Yeah. So AI is a super critical focus area for us. So we've been investing in the space for some time now and we really see it as a key tool across multiple fronts. But really where it's helping us is on speed. So speed to insights. So we're wanting that feedback loop of learnings to become even faster and then we're wanting to launch products faster and this allows us to do so. So we're using end to end sort of approach to AI. So on the insights front, we've partnered with Microsoft to build a trend sensing kind of organ that we use. So combing the market for buzz words that then link to our internal product portfolio. So we have an internal generative AI that matches our product portfolio with buzzy trends that are out in the market. And this is something that our marketers have at their fingertips. And most recently it's been super helpful for us jumping on the brat summer train. We have a number of different skincare trends we've been able to link with our existing products, but that's just on how do we get our consumers our existing products and get them educated and interested. But we also have AI helping us launch new products and that's really through multiple means. We're using AI for formulation to actually predict efficacy of actives and ingredients. So we can use Historica data models on ingredients to actually predict the efficacy of how ingredients interact with each other, how efficacious it'll be on the skin, which has been an amazing tool for us. We're also using it on safety and stability. So whenever we're creating a new product, we can quite literally create an AI simulation of the product and its attributes and see if it'll pass all the tests that we need it to to launch. So this is something that is taking a six month process down to days, which is amazing. And I think it's also just giving us again that feedback loop faster, which is allowing our formulators, our scientists, our marketers, it's allowing them the time to actually innovate and think creatively instead of maybe being focused on some of these more administrative type processes. So the value is huge for us and the time that it's allowing us to speed the process.

I thought this interview was so interesting because I feel like a lot of brands are starting to dabble in AI and they want to embrace AI. But man, this episode, she gets into so many ways that you wouldn't even think about that. They're using AI to, to make a lot of these processes a lot faster. So it was an interesting one.

I mean, that was so above what I knew was being done. And I guess my question for you is, is she the first person in this role? I'm guessing yes.

I'm not certain if she's the first person in this role, but it definitely feels like the different tenants of this role were created for her. And she's very young as well, which I think is like one shift we're going to see in corporate America with people who came up with social media that understand data collection kind of like really skyrocketing into roles that would have traditionally taken a lot longer. But yeah, she's, she's got an interesting job over there. So is the VP of Global Innovation Strategy, and she basically leads the company's global research and development strategy, innovation portfolio, insights and analytics, enterprise innovation planning. She's also the chief of Staff to Estee Lauder's Chief research, product and Innovation Officer. So she's definitely, she's, she's definitely going places, for lack of a better way to put it. Yeah, she's, she's bringing a lot of advanced thought to, to the executive team over there.

Fascinating. And this is innovation, specifically with regards to AI?

Yeah, exactly. Yeah. This is really fun listening to all these little clips, man. We, we interviewed a lot of great people this year.

I know. I feel I, I was like listening to their answers and I was like, these are some good interviews.

Totally.

Well, thank you everyone for coming along on this little look back at 2024 with us. All of these episodes are definitely worth listening to in full, so please check them out along reporting that we have on the site. And yeah, happy almost end of the year, Sarah.

You too. Be sure to tune in next week because we will be looking ahead to 2025, bringing on our coworker Emily Jensen and talking about some of our predictions for beauty in the year to come. Sam.