Nearly 90% of technical founders struggle with go-to-market and avoid sales. The fix is simple: talk directly to customers. With AI handling code, there's no reason to skip this.
I talk with a lot of technical founders and almost 90% told me that the hardest part is go-to-market for them and they don't want to do sales.
But at the same time, it's like, just go talk to the customers.
Just go. What the heck? Just go. Just go.
I had an event that I hosted at Stanford with the head of product at Anthropic and with the CEO of Luma AI and the chief product officer of LinkedIn. And they were saying today our product people can now do so much more, but we still can't exactly get all of the engineers to talk to the customer, even though now Now the AI is writing a lot of the code on their behalf.