Angelina YangFounder and Host, TwoSetAI · AI builder for visibility and discoverability

Are Features the Means or the End Goal

19 Nov 2024 · 1 min

Watch on YouTube

0:31

Features are just the vehicle for solving customer problems. To build the right product, talk to paying customers, free users, and prospects who haven't tried it yet. Each group reveals different pain points worth solving.

The point is more important than the feature itself. The feature is just like a means to an end, but the end is more important. So at this stage, you really want to not only look at people who are already paying you, which has the strongest signal, but also talk to people who are interested or using a free version and understand their pain point. And in addition, the prospects, the prospects who either they have not made the decision to try you out, or they don't know about you, so you must be solving some sort of pain points for them.