Angelina YangFounder and Host, TwoSetAI · AI builder for visibility and discoverability

Counterfeiting Is a $3 Trillion Problem — And It's Not Just Fake Bags

20 Mar 2026 · 0 min

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Counterfeit goods hit $2-3 trillion globally in 2021. Fake Lululemon sells for one-seventh the real price, eroding brand trust and quality perception across entire industries, not just luxury items.

If you take industry reports, counterfeiting is growing. As of 2021, it was estimated to be a $2 to $3 trillion problem. You know, we are making Lululemon in the background and we can sell it to you for a seventh of the cost. Your brand is losing value. Your reputation is getting tarnished. The awareness that your consumers have of how much, how quality they believe your items are, this is being attacked.

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