Angelina YangFounder and Host, TwoSetAI · AI builder for visibility and discoverability

How OpenArt's CEO Tests Product-Market Fit: "Launch Something You're Embarrassed About

5 Jan 2026 · 1 min

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In this brief interview segment, Angelina Yang asks Speaker B about how to maintain speed and iteration in product development. Speaker B emphasizes that each team’s methodology varies, but a core approach is to formulate a hypothesis (a "thesis") and test it by launching a deliberately imperfect, even embarrassing, product. Positive user feedback on such a rough launch indicates that the underlying idea has merit. When asked about timelines, Speaker B notes that they do not enforce a rigid schedule; instead, the duration depends on the feature’s scope. For a recent story feature, development took one to two months, which they consider relatively long, and testing periods are adjusted accordingly.

How do you be fast and iterative? Because everybody have that in their mind being like execution every week. How do you do it?
Well, I think everyone's methodology is different for us for example, I think it's about you have a thesis you want to test. Like analogy I would give is that if you want to test product market fit, I feel like you should launch something that's not as good that you are even embarrassed about and then you can still get some positive user feedback that means you get something right.
Do you have a timeline that you set for yourself for every time?
No, it depends on the scale of the feature. Like I would say for this story feature we spend roughly one to two months. It's already like very, very long for us.
And then how long do you allow yourself for testing?
You must look at at least weeks of data and then you do qualitative testing like basically talking to users who actually use the feature.