Angelina YangFounder and Host, TwoSetAI · AI builder for visibility and discoverability

How We Hacked Google to Own the "Top AI Newsletters" Search 🔍

28 Apr 2026 · 1 min

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In this case study, the speaker explains how their company captured a large share of inbound sponsorship leads by strategically dominating Google search results for "top AI newsletters". They first secured the #2 spot in an existing article listing top AI newsletters, then created their own blog post titled "Top 20 AI Newsletters" and used extensive backlink building to push that page to the #1 position on Google. By holding the top three positions for this search term, they estimate that 30‑40% of their sponsorship inquiries originated from this SEO effort.

Chapters

99% of our sponsorships came inbound. We realized that there was a lot of inbound because there was an article, top 10 AI newsletters, 20 AI newsletters, and we'd placed second on this article. So the next thing we did, we had a blog called AutoGPT. We wrote an article of top 20 AI newsletters, put ourselves in number one spot, bought a load of backlinks against it and got it to number one on Google. So we had the first spot, the second spot, and the third spot of top AI newsletters where we were in in the top 1 or 2 positions, and I'd say probably 30 to 40% of our inbound came from that.