Angelina YangFounder and Host, TwoSetAI · AI builder for visibility and discoverability

You Blow Up on TikTok. Counterfeiters Show Up the Next Day.

24 Mar 2026 · 1 min

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In this brief commentary, the speaker explains how brands that quickly gain visibility on major e‑commerce and social platforms—such as breaking into the top 25 on Amazon or going viral on TikTok—immediately become targets for counterfeiters. Fake product listings appear on TikTok Shop, Amazon, and independent Shopify stores, exploiting the brand’s sudden popularity. The speaker notes that many of these affected brands are small, operationally focused teams with revenues in the tens of millions and razor‑thin margins, often lacking formal brand‑protection strategies. As a result, customers frequently encounter counterfeit products, leading to frustration and damage to the brand’s reputation.

Chapters

As soon as companies will crack, say, the top 25 on Amazon or they'll blow up on TikTok, immediately afterwards, fake listings come in. TikTok shop, fakes on Amazon will start rolling through. People set up Shopify sites. It's like as soon as you become a target, they can just spin these up. And the problem is, for a lot of these brands, they're a very small operationally focused team, tens of millions of revenue, but the margins are very, very close to that. Brand protection might not necessarily even be part of the lexicon yet. What I do know, though, is I'm getting copied left and right. And I'm seeing customers getting mad at me because they bought a fake.