Angelina YangFounder and Host, TwoSetAI · AI builder for visibility and discoverability

You Blow Up on TikTok. Fakes Appear Overnight.

31 Mar 2026 · 1 min

Watch on YouTube

0:33

In this monologue, the speaker explains how brands that achieve rapid visibility—whether by ranking in the top 25 on Amazon or going viral on TikTok—immediately become targets for counterfeit listings. Fake products appear on TikTok Shop, Amazon, and new Shopify storefronts that copy the original brand. The speaker notes that many of these brands are small, operationally focused teams with tens of millions in revenue and razor‑thin margins, often lacking any formal brand‑protection strategy. As a result, the brands are repeatedly copied, and customers become frustrated after unintentionally purchasing counterfeit goods.

Chapters

As soon as companies will crack, say, the top 25 on Amazon or they'll blow up on TikTok, immediately afterwards, fake listings come in. TikTok shop, fakes on Amazon will start rolling through. People set up Shopify sites. It's like as soon as you become a target, they can just spin these up. And the problem is, for a lot of these brands, they're a very small operationally focused team, tens of millions of revenue, but the margins are very, very close to that. Brand protection might not necessarily even be part of the lexicon yet. What I do know, though, is I'm getting copied left and right. And I'm seeing customers getting mad at me because they bought a fake.