UX designers often tank their portfolios with vague titles like "redesigning XYZ website" instead of specific outcomes like "improving conversion ratio." They also hide their research: skip the sample sizes, user feedback percentages, and actual questions asked. Show the work, not just the results.
Avoid these 3 case study and portfolio mistakes if you are looking forward to get hired as a UX designer. Mistake number 1: lack of clarity. Right from starting your case study with your vague title or a very generic title, avoid doing that. For example, redesigning XYZ website, online booking platform, online food ordering website. Make sure that the problem statement that you're solving is pretty clear. For example, improving the conversion ratio for an e-commerce website, or improving the search experience for an XYZ website, and also can be improving the funnel drop for XYZ website. So make sure right from your title to actually your problem statement, your user research, everything is predefined and given a second thought about it. Mistake number 2: ignoring user-centered design approach. Well, I have seen a lot of case study where students actually write quality research, quantity research, and its outcome. They do not actually show the question that they have asked, the result that they have got from the users. For example, it is very important to show that I have interviewed 100 people, 50% of these people feel like this, 10% of the people thinks like that, 12% of the people do like this. That is what is more important about UX research and not just the end result. Make sure that you also put all the survey
Which is the best UX Portfolio Platform: Website, Notion, Behance, or Dribbble?
